October 1, 2019

Could A.I. and Machine Learning Change the Affiliate Game?

Today let’s talk about robots in advertising. I’m not talking about a robot dressed like Don Draper smoking mechanical cigarettes, though I honestly kind of wish I was. Rather, I’m talking about advanced automated algorithms that can find and deliver […]

September 25, 2019

Motivation Secrets For Maximizing Affiliate Performance

The success of an affiliate marketing campaign is directly related to the performance of its publishing partners. Highly motivated affiliates produce better results for merchants which leads to greater sales revenue. So, how can you capture their attention and persuade […]

September 24, 2019

Why Did Advertise Purple Travel 5,642 Miles to Attend an Affiliate Conference in Paris?

Advertise Purple may be located in Santa Monica but the scope of our business extends much further than just California. Or even the United States, for that matter. We’re constantly traveling to meet with clients or attend conferences in various […]

September 20, 2019

Are Consumers the Only Cyber Week Winners? Not Necessarily…

We’ve all seen the outrageous news stories covering Black Friday. Complete with fights breaking out, tug-o-war battles over flatscreen TVs, lines wrapping around the block, generally horrible behavior from middle-aged adults, and of course people getting trampled over some deals […]

September 16, 2019

The Four Types of Influencers According to a Study By Swiss Marketing Professors

If you live in Los Angeles or New York City (or even if you just follow people who live there), you might be familiar with a certain type of social media influencer.  I’m talking about the one that takes photos […]

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