October 8, 2019

Despite Troubling Times in the U.S., Holiday E-commerce Sales Projections Up 11%-14%

You might have thought with a volatile economy and an objectively contentious political climate that e-commerce projections for Q4 might be a bit down. You would have thought wrong. Santa Claus still has some sway. Online seasonal sales in the …

Despite Troubling Times in the U.S., Holiday E-commerce Sales Projections Up 11%-14% Read More

October 4, 2019

Ad Purp Profiles: Matt Wong Reflects on His First Few Months

For a career-oriented young person at the beginning of their career, an overall sense of purpose and confidence in one’s ability to do their job effectively are key. Many, if not most people spend numerous years after graduating from college …

Ad Purp Profiles: Matt Wong Reflects on His First Few Months Read More

October 1, 2019

Could A.I. and Machine Learning Change the Affiliate Game?

Today let’s talk about robots in advertising. I’m not talking about a robot dressed like Don Draper smoking mechanical cigarettes, though I honestly kind of wish I was. Rather, I’m talking about advanced automated algorithms that can find and deliver …

Could A.I. and Machine Learning Change the Affiliate Game? Read More

September 25, 2019

Motivation Secrets For Maximizing Affiliate Performance

The success of an affiliate marketing campaign is directly related to the performance of its publishing partners. Highly motivated affiliates produce better results for merchants which leads to greater sales revenue. So, how can you capture their attention and persuade …

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September 24, 2019

Why Did Advertise Purple Travel 5,642 Miles to Attend an Affiliate Conference in Paris?

Advertise Purple may be located in Santa Monica but the scope of our business extends much further than just California. Or even the United States, for that matter. We’re constantly traveling to meet with clients or attend conferences in various …

Why Did Advertise Purple Travel 5,642 Miles to Attend an Affiliate Conference in Paris? Read More

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