July 23, 2019

Ad Purp Profiles: Valerie Silva, Analyst

Valerie Silva, a marketing analyst at Advertise Purple, is a perfect example of someone who takes full ownership of her role and helps those around her succeed. In this piece, I’ll break down how her data-driven approach to her role …

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July 19, 2019

6 Tips For Training Millennials

Millennials get a bad rep. For no real reason. While some employers may claim they’re hesitant to hire us, believing we’re all lazy and self-absorbed, Advertise Purple has come to the realization that the right millennials can truly do wonderful …

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July 16, 2019

Successfully Measuring the ROI of Influencer Marketing

Influencer marketing is one of the hottest channels of the last few years. It’s grown into a multi-million-dollar industry and doesn’t look set to slow down any time soon. Part of its huge success is due to the results that …

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July 16, 2019

How Searching for the Right Marketing Affiliates Without Help Can Be Like Shopping in the World’s Most Confusing Grocery Store

Affiliate marketing described in the form of a somewhat aggressive (but accurate) analogy based on supermarkets: Imagine a massive fully-stocked supermarket without any labels in the aisles and items presented in a disorganized, random manner. Imagine you’re there after a …

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June 20, 2019

What is an Affiliate Program? Thought You’d Never Ask…

Are you thinking about signing up to an affiliate program or running one for yourself? Affiliate marketing is one of the fastest growing digital channels thanks to its strong ROI. Signing up to a program allows you to generate extra …

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