April 27, 2020
E-Commerce Stocks Get Coronavirus Boost
This is news you want to be careful to celebrate, but also a glimmer of hope in a time of chaos and uncertainty. And hey, good news is much needed right now. Last week, I covered the COVID-19 quarantine’s effect […]
April 24, 2020
Ad Purp Profiles: Sr. Project Manager & Office Culture Guru, Marissa ‘Mars’ Valentino
What can I say about Marissa Valentino, better known in the office simply as ‘Mars’? She’s been with the company quite some time and has maintained a leadership presence as a Sr. Project Manager while never acting in a way […]
April 23, 2020
What E-Commerce Might Look Like After COVID-19
Sure, it’s difficult to imagine a world where things have gone 100% “back to normal” after the past few weeks (has it been years?) of staying home. But what we can do is try to plan around the day – […]
April 22, 2020
Amazon’s Affiliate Rate Reductions Open Door For Competing Networks
About a week ago, e-commerce behemoth Amazon announced that they’d be slashing publisher commission rates used by their popular affiliate program. These decreases in rates (which on the higher end are at around 70%) would take effect yesterday, April 21. […]
April 17, 2020
In Wake of COVID-19, Firms Flock to AI Development for Value and Cost-Benefit
Here at Advertise Purple, we’ve kept it somewhat under wraps but are currently in the ‘beta’ development stage of a new A.I. platform. There is plenty of information on its way about that coming very soon. That said, naturally, at […]