April 9, 2020

Is Proprietary Marketing Technology Still Worth the Investment?

It was in an iPhone ad in 2009 when Apple famously coined the phrase, “there’s an app for that.”  Technology, at its core, is designed to make our lives easier. And the ad was basically saying how every little piece …

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April 8, 2020

Affiliate Spotlight: Jimmy Doheny on Demand.io Providing Revenue Brands Need & Simplicity Consumers Love

As we have been for weeks now, all of us are of course thinking about those affected by the Coronavirus pandemic and we are doing our very best to maintain some semblance of normality in this time. It seems in …

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April 7, 2020

Insight Into Managing Marketing Budgets in Uncertain Times

As a brand, ultimately one of the most important ongoing decisions to make during a difficult economic period is figuring out how to allocate and spend money.  It’s simply not realistic to assume your company can go without pretty substantial …

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April 6, 2020

Ad Purp Profiles: Director of Analytics & Automation, Trinity Novak

We recently highlighted some of the top women at Ad Purp for International Women’s Month, and one of those women is the wonderful Trinity Novak, our Director of Analytics & Automation.  She’s been at the company since 2017, and in …

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April 1, 2020

A Necessary WFH Check-In With the Doggos of Ad Purp

There’s no doubt about it. In the United States, with COVID-19 keeping most unessential workers out of the office, there has been a difficult transitional adjustment phase for those of us who now find ourselves working from home. I’d like …

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