It’s a new quarter and new year! The start of 2025 brings an opportunity to reflect on Q4 2024’s performance and the key trends that shaped this busy holiday season. From October 1 to December 31, this quarter consistently delivers strong performance due to the holidays and promotions that come with it. Let’s break down…
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Operator to Architect: How Jonathan Moisan Is Redesigning Affiliate Marketing
Welcome to another edition of our Employee Spotlight series—where we shine a light on the people who make Advertise Purple one of the most respected performance marketing agencies in the game. This time, we’re turning the spotlight on someone who…
Affiliate Market Dynamics 2025: How Brands Are Winning in a Volatile Economy
At Advertise Purple, we don’t just watch the market—we model it. Our latest whitepaper, Navigating Market Dynamics (Q2 2025), represents the culmination of months of deep analysis across $75M+ in tracked affiliate revenue. This is not anecdotal trendspotting. It’s a…
Advertise Purple Snags 15th ‘Agency of the Year’ Finalist Spot at the 2025 Rakuten Optimism Golden Link Awards!
Advertise Purple Secures 15th ‘Agency of the Year’ Finalist Nomination! Here at Advertise Purple, our trophy shelf might be getting crowded—but we wouldn’t have it any other way. We’re beyond excited (once again!) to announce we’ve secured our 15th ‘Agency…
Improving Margins: Optimize Your Conversion Rates (Without Losing Your Mind)
Let’s face it, tariffs are squeezing margins tighter than your favorite jeans from college, and marketplaces like Amazon are skimming off more profits than you’d prefer. Brands today have a big question staring them in the face: How do you…
