May 4, 2023

Advertise Purple Attends Rakuten Advertising’s Deal Maker Conference and Golden Link Awards

This past week our team had the opportunity to attend Deal Maker USA and the Golden Link Awards, hosted by our trusted partner Rakuten Advertising. The summit brought together the best in affiliate advertisers, publishers, and agencies to connect and […]

May 2, 2023

All the analytics tools your e-commerce startup needs

Today it’s easier than ever to start your own company. With free website builders and low startup costs, you can have your e-commerce storefront up in a matter of hours. The biggest barrier isn’t getting started, it’s growing a strong […]

April 26, 2023

Top Performing E-Commerce Industries This Year

E-commerce has taken the world by storm in the last decade, the internet is rapidly becoming the main way we buy things. Online shopping catapulted during 2020 and we are still reaping the benefits of the digital shopping revolution. Affiliate […]

April 24, 2023

The data analytics you should be using but probably aren’t

Brands are opting for performance based marketing as a cost-effective model to reach new audiences and focus on driving conversions. Over the past few years, performance marketing has become more reliant on technology and data analytics in order to build […]

April 19, 2023

How to leverage cookie data as an e-commerce brand

With e-commerce continuing to dominate the retail landscape it is more important now than ever for brands to be aware of all the data at their fingertips. The online nature of e-commerce makes digital data extremely accessible provided you know […]

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