May 4, 2023
Advertise Purple Attends Rakuten Advertising’s Deal Maker Conference and Golden Link Awards
This past week our team had the opportunity to attend Deal Maker USA and the Golden Link Awards, hosted by our trusted partner Rakuten Advertising. The summit brought together the best in affiliate advertisers, publishers, and agencies to connect and […]
May 2, 2023
All the analytics tools your e-commerce startup needs
Today it’s easier than ever to start your own company. With free website builders and low startup costs, you can have your e-commerce storefront up in a matter of hours. The biggest barrier isn’t getting started, it’s growing a strong […]
April 26, 2023
Top Performing E-Commerce Industries This Year
E-commerce has taken the world by storm in the last decade, the internet is rapidly becoming the main way we buy things. Online shopping catapulted during 2020 and we are still reaping the benefits of the digital shopping revolution. Affiliate […]
April 24, 2023
The data analytics you should be using but probably aren’t
Brands are opting for performance based marketing as a cost-effective model to reach new audiences and focus on driving conversions. Over the past few years, performance marketing has become more reliant on technology and data analytics in order to build […]
April 19, 2023
How to leverage cookie data as an e-commerce brand
With e-commerce continuing to dominate the retail landscape it is more important now than ever for brands to be aware of all the data at their fingertips. The online nature of e-commerce makes digital data extremely accessible provided you know […]