May 24, 2021

The Role of Tech at Advertise Purple

When you hear the name “Advertise Purple,” what comes to mind? Data? Affiliates? The story behind the “Purple” in our company name? Adorable office dogs and cats? Our unassailable affinity for and domination of the fine performance art of ping-pong? …

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May 19, 2021

The Importance of Establishing Trust in eCommerce

Let’s take a walk down memory lane. As a disclaimer, I can’t promise that no embarrassing memories will surface along the way. I kid, I kid. We’re taking a different, reminiscent route today. Cue the scene-setting! Restaurants and stores were …

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May 14, 2021

Graduation Season Tips for Your eCommerce Business

Every year around this time marks new beginnings. Sure, I could take this as an opportunity to wax poetic about how the blooming of trees and flowers have inspired a spirit of renewal, but let me save that for my …

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May 11, 2021

AdPurp Profiles: Emma S on Australian Lemonade, Starting a Clothing Line, and the Benefit of the Affiliate Channel

And we’re back! With another AdPurp profile, that is. That might’ve been a little too Jimmy Kimmel-esque, but I’m rolling with it. Since I’ve joined the AdPurp team, I’ve published two employee profiles and one of them was a full-on …

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May 10, 2021

How to Amplify Your Online Conversion Rates for 2021

Online window shopping—totally a thing, right? I can only speak for myself here, but I have countless items in my product wishlists on each retail app that I use. Pretty Little Thing has 18, Revolve has 20, and Amazon is …

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