Blog

Gone, it seems, are the days of 7-10 day shipping seeming reasonable. Just when you thought you’d adjusted your business model to be able to successfully compete with Amazon, they’ve moved the goalposts even further back. Amazon has normalized one-day shipping, which...

Happy Holidays everyone! Unless you and your family decided not to do gifts this year, or if you weren't celebrating the holidays this time around for some other reason, you probably bought something online this winter season. Santa Claus is very good (read: the best)...

Home Depot Inc. reported a 22% increase in online sales for its third fiscal quarter ended November 3, though it didn’t do the breakdown of the exact figures. However, some of its online investments are taking a bit longer than they thought to pay off. These...

Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering affiliates to work with, it’s of the utmost importance to keep track of their success in creating sales....

At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society.  The antiquated view of “robots” working on our behalf might look a little something like an assembly line. Robots putting...

I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of the pioneers working on Madison Avenue in the beginning of the 20th century who brought forth the modern advertising agency model anything about digital...

When implementing a digital marketing strategy, there are a lot of options to sift through. Just a few channels to consider are email, pay-per-click (PPC), display advertising, social media marketing, content marketing, and search engine optimization (SEO). Affiliate...

When you are constantly winning awards for your growth and business success, while also being touted as one of the best places to work in the country from a work/life balance and culture standpoint, it’s easy to reflect and feel good about the fact that you are doing...

The United States-Mexico-Canada free trade agreement (aka the USMCA) is expected to be approved by the U.S. House of Representative this year, according to Speaker Nancy Pelosi in a statement last week. This could be huge news for anyone selling a product across any...

At Advertise Purple, we have free lunches every Wednesday. We have numerous happy hours celebrating birthdays, anniversaries, holidays, and the like. We have great health insurance and a great 401k offering. We have unlimited paid time off. We got snacks! The list can...

Some people get their holiday shopping done in July (read: psychopaths). But for the rest of us, December is a busy time full of advertisements. Everywhere we go, brands compete for our attention, knowing as consumers we are trying to get the absolute best Black...

The first recorded use of the term “Black Friday” was used not to describe crazed holiday shopping but to describe what at the time was one of the most crushing financial crises in U.S. history. During the crash of the U.S. gold market on September 24, 1869, the term...

Don’t look now, but Los Angeles is birthing some of the hottest new companies in the world right now.  Most recently, Downtown LA’s Honey, a shopping and rewards website we at Advertise Purple know very well, was acquired for $4 billion by PayPal in a move that may be...

Now’s the time when you might expect to see a lot of coverage about Q4 and the holiday push for brands and consumers alike. Cyber Monday and Black Friday are still to come, and the last-minute rush to budget out the rest of winter is clearly competing for all of our...

Note: This is not meant to alienate people who don’t celebrate Christmas. But for you Christians and/or faux Christians, if you were born in the ‘90s or earlier, you probably remember drafting up a note to Santa Claus. Having your older relative “mail” it off to the...

Mandy Pitera is often one of the last people to go home in the Ad Purp office. While her work ethic is certainly admirable, it’s clear that she isn’t putting in what many refer to as “facetime” just to look good to her higher ups. She is actually truly customer...

Rakuten is one of the more noteworthy global brands out there, period, and as a leader in the affiliate marketing network space when they drop insights, it’s almost certainly worth taking note. Especially if you have skin in the game in the affiliate sales world....

Today, I had the pleasure of sitting down with Sales Operations Manager and general stand up guy, Justin Young (yes, he did do standup comedy for a while). He's one of the more tenured employees here and I figured he'd have a lot of insight into changes we've seen at...