May 10, 2022

The Most Important E-Commerce Trends for 2022

By Alex Cramer The rewards are massive, the competition is cutthroat and there’s a razor-thin margin between success and failure.  Whether it’s Squid Games, Hunger Games or e-commerce in 2022, the state of play is one of incredible opportunity but …

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May 5, 2022

Affiliate Marketing vs. Paid Advertising

By Alex Cramer The average Super Bowl commercial costs about $5.5 million for thirty seconds of airtime. Per second, it’s the most expensive advertising real estate in the world. And keep in mind, that’s just for the cost of broadcasting …

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May 3, 2022

Partner Spotlight: Incubeta – Part 2

By Alex Cramer In part 2 of our conversation with Incubeta partnership manager Callum Kennelly, group commercial director Alex Haynes and senior partnership manager Chris Donovan, we delve into the future of affiliate marketing and how Incubeta helps North American …

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April 29, 2022

Partner Spotlight: Learn how Incubeta Builds Paid Affiliate Marketing Campaigns for Their Clients with No Upfront Costs

By Alex Cramer When people say, “You get what you pay for”, that usually means that if you pay nothing, then you should expect nothing back in return. But what if that’s not true? In today’s affiliate spotlight, we’re speaking …

Partner Spotlight: Learn how Incubeta Builds Paid Affiliate Marketing Campaigns for Their Clients with No Upfront Costs Read More

April 28, 2022

AdPurp Makes Global Connections at the Affiliate World Conference in Dubai

By Alex Cramer There’s a common phrase that will probably be meaningless to younger generations: “water cooler talk”. We lost a lot during Covid, and while it wasn’t the most important thing, not being able to start a spontaneous conversation …

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