behaviors. Despite concerns around economic uncertainty and rising food and utility costs, global spending is expected to increase by 6% in 2025. A report by NielsenIQ projects that consumers will spend an additional $3.2 trillion compared to 2024. Let’s explore the key trends driving the future of consumer spending. 1. AI-Powered PersonalizationArtificial intelligence is quickly…
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TikTok Tips: When E-Commerce Brands Should Post
There’s always a lot of talk about the best days and times to post on social media. While it’s true that timing can influence engagement, platforms like TikTok, which doesn’t have a chronological feed, have shifted how to approach posting…
Affiliate Marketing Survey Uncovers Key Challenges And Trends
An Affiliate Summit Executive Insights Study, in collaboration with FMTC, conducted a survey to uncover affiliate marketing challenges and trends. The survey targeted a diverse group of brand marketers who had existing business relationships with Affiliate Summit and FMTC. A…
Early Insights Into Cyber Week 2024
November has officially kicked off the holiday shopping season, with momentum building well ahead of Cyber Week, which is from November 28 (Thanksgiving) to December 2 (Cyber Monday). Early promotions have already set the stage for another record-breaking season, with…
6 Strategies For Strengthening Brand Loyalty
In today’s digital marketplace, where there are over 26.6 million e-commerce stores globally and about half of that are in the United States alone, building and maintaining brand loyalty is more important than ever. Consumers have nearly unlimited options, so…
