October 13, 2020

4 Things You Need To Know About Coronavirus’ Impact on E-Commerce

I think by now we’re all aware on the surface-level that lockdowns and restrictions by governments in most parts of the world due to the spread of Coronavirus (aka COVID-19) have had a huge impact on our lives and economies.  …

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October 9, 2020

Is Your Brand Ready For Q4? Some Marketing Tips to Help You Prepare

Boo! We have suggestions for you! Now that we’ve made it to October, Halloween is on the horizon and Q4 is officially here! While you may be in the process of finalizing your promotional calendar, it’s never too late to …

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October 5, 2020

10 Ways McKinsey Predicts Consumer Behavior Will Forever Change Post-Pandemic

When McKinsey Consulting puts out a report like this one from a few weeks ago, major companies and budding entrepreneurs alike pay attention. They’ve gathered a reputation over decades as a destination for some of the smartest minds in the …

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September 30, 2020

AdPurp Profiles: Hong Shi on Moving From Shanghai to LA and Finding a Home at AP

Hong Shi is one of those people who makes the Advertise Purple office environment even better just by her presence. I miss seeing her in the office and I think I’m not alone in saying she’s a key contributor to …

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September 29, 2020

Advertise Purple Prepares For ‘Unprecedented’ Black Friday, Cyber Monday (Part One)

Last year, around this time, like usual, we were highlighting the impending importance of the fourth quarter in e-commerce, with holiday shopping, and specifically Black Friday and Cyber Monday on our customers’ radar with the goal in mind of yet …

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