February 23, 2022
The Biggest Mistakes Brands Make to Drive Down Their Affiliate Conversion Rate
By Alex Cramer Coffee is for closers, and at Advertise Purple, we drink a lot of coffee. Ok, really, we drink a lot of things but saying “kombucha is for closers” doesn’t hit quite the same. The point is that […]
February 21, 2022
Why Diversity Matters at Advertise Purple
We need to do more. That’s the simple truth we learned when we took the time to examine our own efforts to improve diversity, equity and inclusion (DEI) both within our company and our community. Diversity and equality are important […]
February 18, 2022
Artificial Intelligence Leads the Way at Advertise Purple
By Alex Cramer To be good at anything, you need to work hard. But to be great at it, you need to be obsessed. It’s why Lebron James shoots jumpers an hour after he scores thirty points in a game […]
February 17, 2022
In House vs Agency: What’s the Best Way to Handle Your Affiliate Marketing Campaign?
By Alex Cramer “I don’t need a professional. I can do this myself,” are famous last words both for homeowners who don’t want to call a contractor and companies that want to run affiliate marketing campaigns without an agency. In […]
February 14, 2022
How Your Brand can Benefit from the Hottest Valentine’s Day Trends
Anyone who’s ever shown up empty-handed for a Valentine’s date quickly learns that there are certain expectations that go along with America’s designated day for love. Flowers are the bare minimum. A card is usually expected and if things are […]
