July 27, 2019
5 Reasons to Allow Trademark Bidding by Affiliates
For many companies, allowing affiliates to bid on their trademarked keywords is a big no-no. It’s often called out in the program terms as a restricted activity that carries heavy penalties for those that ignore it. After all, allowing affiliates …
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July 25, 2019
Silicon Beach and Balancing Attractive Startup Culture With Results
Los Angeles and Hollywood, of course, go hand in hand. There’s really no disputing that. One of this summer’s most star-studded blockbusters is focused on LA and called ‘Once Upon a Time… In Hollywood’. Two years ago, audiences fell in …
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July 23, 2019
Ad Purp Profiles: Valerie Silva, Analyst
Valerie Silva, a marketing analyst at Advertise Purple, is a perfect example of someone who takes full ownership of her role and helps those around her succeed. In this piece, I’ll break down how her data-driven approach to her role …
July 19, 2019
6 Tips For Training Millennials
Millennials get a bad rep. For no real reason. While some employers may claim they’re hesitant to hire us, believing we’re all lazy and self-absorbed, Advertise Purple has come to the realization that the right millennials can truly do wonderful …
July 16, 2019
Successfully Measuring the ROI of Influencer Marketing
Influencer marketing is one of the hottest channels of the last few years. It’s grown into a multi-million-dollar industry and doesn’t look set to slow down any time soon. Part of its huge success is due to the results that …
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