January 21, 2020
Results Are In: Nonstore Retail Sales in December Broke All the Records
Firstly, yes I’m aware that nonstore is not a word. However, in this case let’s use it as a proxy measure for e-commerce performance. Boosted by Cyber Monday’s record sales falling in December this year (because of how the calendar […]
January 15, 2020
Some of the Hottest New Affiliates to Look Out For in 2020. Can They Live Up to the Hype? (Part 2)
Monday, we highlighted four of the newest and most innovative affiliates that we work with here at Advertise Purple. Today, I’d like to expand upon our list. However, again, I’d like to reiterate that if we were to give away […]
January 13, 2020
Some of the Hottest New Affiliates to Look Out For in 2020. Can They Live Up to the Hype? (Part 1)
Coming off the heels of PayPal’s massive $4 billion acquisition of Honey in November of last year, the e-commerce microscope is justifiably aimed squarely at affiliate as we head into the next decade. CNN has even responded, getting in on […]
January 8, 2020
Ad Purp Profiles: CRM Analyst Jonathan Sohn
This week, I had the pleasure of getting to know a little bit more about Jonathan Sohn, Market Research and CRM Analyst here at Advertise Purple. He’s been employed here since early August and has worked diligently to support the […]
January 7, 2020
Can Traditional Ad Agencies Handle Managing a Robust Affiliate Program?
Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette breaks may be gone, but they still employ brilliant creative talent and they have expertise […]