December 26, 2019

Global E-Commerce Continues Exponential Year Over Year Growth

Happy Holidays everyone! Unless you and your family decided not to do gifts this year, or if you weren’t celebrating the holidays this time around for some other reason, you probably bought something online this winter season. Santa Claus is …

Global E-Commerce Continues Exponential Year Over Year Growth Read More

December 19, 2019

Large Retailers Scramble to Keep Up in New Digital Sales Environment While Nimble Adaptive Companies Shine

Home Depot Inc. reported a 22% increase in online sales for its third fiscal quarter ended November 3, though it didn’t do the breakdown of the exact figures. However, some of its online investments are taking a bit longer than …

Large Retailers Scramble to Keep Up in New Digital Sales Environment While Nimble Adaptive Companies Shine Read More

December 17, 2019

Why Most Publishers Believe ‘Last Click’ Shouldn’t be the Only Commerce Content Attribution Metric

Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering affiliates to work with, it’s of the utmost importance to keep track of their success …

Why Most Publishers Believe ‘Last Click’ Shouldn’t be the Only Commerce Content Attribution Metric Read More

December 13, 2019

4 Reasons A.I. in Affiliate Marketing Management is Something to Embrace, Not Fear

At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society.  The antiquated view of “robots” working on our behalf might look a little something like an assembly …

4 Reasons A.I. in Affiliate Marketing Management is Something to Embrace, Not Fear Read More

December 11, 2019

The Future of Advertising

I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of the pioneers working on Madison Avenue in the beginning of the 20th century who brought …

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