May 26, 2022

The Biggest Mistakes Brands Make With Self-Run Affiliate Campaigns

By Alex Cramer Have you ever dove face-first into an empty swimming pool? What about driving your car the wrong way down a freeway with a blindfold on? Did you ever shout “YOLO!” and invest your life savings into a […]

May 25, 2022

Why you Need to Optimize Your Brand for Social Commerce

By Alex Cramer Decades ago, when we listened to music on iPods (RIP to a real one) and ordered takeout over the phone, we used social media to tell people who our favorite band was or to share our thoughts […]

May 19, 2022

A Guide to Understanding Your Affiliates

By Alex Cramer If I told you a bunch of animals broke out of the zoo, you’d probably be pretty curious about what kind they were. If it was elephants and lions, you’d grab your kids, lock your doors and […]

May 17, 2022

How to Increase Your Customer Lifetime Value

By Alex Cramer In the battle of old vs new, new pretty much always wins, right? New is fun. New is exciting. New is cutting edge and promises fresh experiences and adventures. However, when it comes to your customers, old […]

May 12, 2022

Advertise Purple Recognizes Top Performers in Cabo San Lucas

Cabo San Lucas…beautiful blue water, white sand beaches and warm tropical sun. It’s the perfect place to relax, stare at the waves or lounge by a pool. In other words, it’s one of the best places in the world to […]

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