Mandy Pitera is often one of the last people to go home in the Ad Purp office. While her work ethic is certainly admirable, it’s clear that she isn’t putting in what many refer to as “facetime” just to look […]
Rakuten is one of the more noteworthy global brands out there, period, and as a leader in the affiliate marketing network space when they drop insights, it’s almost certainly worth taking note. Especially if you have skin in the game […]
Today, I had the pleasure of sitting down with Sales Operations Manager and general stand up guy, Justin Young (yes, he did do standup comedy for a while). He’s one of the more tenured employees here and I figured he’d […]
It’s arguable that affiliate marketing is not as widely studied or examined as many other forms of marketing, such as paid social, display, organic search, PR/influencer marketing, retail advertising, or even word of mouth advertising. But what if I told […]
It may seem obvious at first that attracting new customers while retaining existing ones is essentially the end-goal of any marketing program. After all, anybody with the wherewithal to start a business knows they can’t expect to thrive and grow […]
