How Affiliate Marketing Works
Affiliate marketing remains one of the most successful ways of driving customers to your e-commerce site. However, an affiliate program needs careful affiliate management to get the right results. Without this, your company can be exposed to dishonest affiliate practices. If this happens, you might lose potential sales and your company’s reputation could be severely dented.
Getting visitors to your site and turning them into customers is the goal for any e-commerce enterprise. Affiliate marketing, where third parties advertise your products and drive customers to your site for a commission, is a highly cost-effective marketing strategy for any existing website. You only pay a commission when a prospect has been confirmed, or the sale has been made. With a large number of skilled affiliates, you can see your sales grow significantly. This can be done from promotions, coupon-based sites and content marketing driving traffic to the merchant sites through affiliate links.
Different Types Of Affiliates
There are thousands of affiliate merchants on the internet and wrapping your head around the right ones can be a work of art in itself. Many companies will hire an inhouse manager to help generate revenue from the affiliate space, but find limitations early on after not having the rolodex that it takes to succeed like an affiliate agency. Affiliate merchants can generate traffic from pay per click marketing, generating quality content that ranks on the search engines, leveraging their social media following or using home page placements or email blasts.
Notwithstanding, poorly managed affiliate programs attract rogue affiliates that engage in deceptive practices. This can include false advertising, trademark infringement and spamming (to name but a few), which can cause permanent damage to your business.
An affiliate program requires careful affiliate management to avoid these pitfalls. This way, you will attract quality affiliates and get the best sales results possible. Achieving this yourself can be a challenge though, so outsourcing your affiliate program management may be the best solution. Companies that specialize in this area have professional affiliate managers and network program managers, who are well qualified to attract and oversee advertisers in an affiliate program.
Reputable affiliate management companies will handle all aspects of an affiliate campaign, including finding suitable affiliates, vetting their sales and paying them. These digital marketing companies manage the entire affiliate sales process, and provide affiliates with your approved tools and marketing resources for promoting the product. Managing affiliate sales is just as important as managing any other aspect of your sales process. This is why outsourcing affiliate management can be the best way to ensure that your affiliate program operates effectively.
We Are Your Affiliate Management Company
Advertise Purple offers a complimentary program audit. Ultimately we offer performance marketing to align with your businesses marketing model. Since 2012, we have established over 2,2000 successful affiliate partnerships within our network. You can find our affiliate managers at affiliate summit and all various events for our business development to consistently increase our database and workshop at how to best amplify your brand. In 2019, affiliate management agencies are a dime-a-dozen. Our affiliate management agency offers a revenue sharing marketing program that surpasses industry standards and drives a successful and sustainable affiliate program.
Send us an Email
For General Inquiries please email: