How Affiliate Marketing Works
Affiliate marketing remains one of the most successful ways of driving customers to your e-commerce site. However, an affiliate program needs careful affiliate management to get the right results. Without this, your company can be exposed to dishonest affiliate practices. If this happens, you might lose potential sales and your company’s reputation could be severely dented.
Getting visitors to your site and turning them into customers is the goal for any e-commerce enterprise. Affiliate marketing, where third parties advertise your products and drive customers to your site for a commission, is a highly cost-effective marketing strategy for any existing website. You only pay a commission when a prospect has been confirmed, or the sale has been made. With a large number of skilled affiliates, you can see your sales grow significantly. This can be done from promotions, coupon-based sites and content marketing driving traffic to the merchant sites through affiliate links.
Different Types Of Affiliates
There are thousands of affiliate merchants on the internet and wrapping your head around the right ones can be a work of art in itself. Many companies will hire an inhouse manager to help generate revenue from the affiliate space, but find limitations early on after not having the rolodex that it takes to succeed like an affiliate agency. Affiliate merchants can generate traffic from pay per click marketing, generating quality content that ranks on the search engines, leveraging their social media following or using home page placements or email blasts.
Notwithstanding, poorly managed affiliate programs attract rogue affiliates that engage in deceptive practices. This can include false advertising, trademark infringement and spamming (to name but a few), which can cause permanent damage to your business.
An affiliate program requires careful affiliate management to avoid these pitfalls. This way, you will attract quality affiliates and get the best sales results possible. Achieving this yourself can be a challenge though, so outsourcing your affiliate program management may be the best solution. Companies that specialize in this area have professional affiliate managers and network program managers, who are well qualified to attract and oversee advertisers in an affiliate program.
Reputable affiliate management companies will handle all aspects of an affiliate campaign, including finding suitable affiliates, vetting their sales and paying them. These digital marketing companies manage the entire affiliate sales process, and provide affiliates with your approved tools and marketing resources for promoting the product. Managing affiliate sales is just as important as managing any other aspect of your sales process. This is why outsourcing affiliate management can be the best way to ensure that your affiliate program operates effectively.
We Are Your Affiliate Management Company
Advertise Purple offers a complimentary program audit. Ultimately we offer performance marketing to align with your businesses marketing model. Since 2012, we have established over 2,2000 successful affiliate partnerships within our network. You can find our affiliate managers at affiliate summit and all various events for our business development to consistently increase our database and workshop at how to best amplify your brand. In 2019, affiliate management agencies are a dime-a-dozen. Our affiliate management agency offers a revenue sharing marketing program that surpasses industry standards and drives a successful and sustainable affiliate program.
What is Affiliate Program Management?
Affiliate management makes it easy to get the best possible results from your partnership marketing channel. Advertise Purple can take care of every aspect of your program, from developing affiliate relationships and managing recruitment, to driving quality traffic and implementing a tracking solution. We can handle the entire process from start to finish and deliver insightful reports to your staff so they’re always kept up-to-date on program developments. Our expert team has an in-depth understanding of the affiliate industry and what it takes to drive successful business results. We can develop your affiliate networks into profitable lead generators that deliver increased sales revenue.
What Does an Affiliate Manager Do?
An affiliate manager is responsible for the success of client programs. They usually have between 5-10 years of experience which means they know exactly how to manage your channel. Affiliate marketing managers will work with you on developing the right strategy to achieve your business goals. They’ll then implement an action plan to deliver it, which includes recruiting high-quality publishers with audiences that match your target. Affiliate managers take care of the day-to-day running of your programs and campaign management by creating branded materials, resolving affiliate queries, and identifying opportunities for improvement. They also liaise with third-party networks and handle media buying if that’s part of your strategy. Managers are also responsible for generating insightful reports and can provide marketing consulting services to help your program improve.
Finding the Right Type of Affiliate
The affiliate marketing industry has grown at a rapid pace in recent years. There are more than 360,000 potential affiliate partners that you can choose to work with. However, a staggering 92% of these are either fraudulent or don’t meet minimum performance criteria. So, how do you know which affiliate relationships are worth cultivating? And what should you do to avoid paying commission on leads that aren’t genuine? Advertise Purple take the worry and risk out of the equation by carefully vetting affiliates on your behalf. We work with just 6000 of the top affiliates in the world so you can be confident in their abilities. Our highly successful affiliate managers have built close working relationships with them over years, which means we can pair you with the perfect publishing partners.
A Results-Driven Affiliate Management Company
We have generated over $22 million for our clients using our carefully-selected affiliate networks. Over the years, we’ve analyzed a wealth of digital marketing data to identify the most effective strategies. Unlike other affiliate agencies, we have an in-depth understanding of what makes a successful marketing channel that’s built on real data, not best guesses. After conducting an affiliate program audit, we can tell you exactly how you’ll get better online marketing results that drive real revenue growth. Our proven management tools make tracking and analysis easy so that your affiliate marketing program goes from strength to strength.
If you want to step up your performance marketing or need help developing your affiliate network, our team can help. Simply send us a message using the form below, call us on 866.833.0574 or email firstname.lastname@example.org. We’d love to hear from you!