How Affiliate Marketing Works
Affiliate marketing remains one of the most successful ways of driving customers to your e-commerce site. However, an affiliate program needs careful affiliate management to get the right results. Without this, your company can be exposed to dishonest affiliate practices. If this happens, you might lose potential sales and your company’s reputation could be severely dented.
Getting visitors to your site and turning them into customers is the goal for any e-commerce enterprise. Affiliate marketing, where third parties advertise your products and drive customers to your site for a commission, is a highly cost-effective marketing strategy for any existing website. You only pay a commission when a prospect has been confirmed, or the sale has been made. With a large number of skilled affiliates, you can see your sales grow significantly. This can be done from promotions, coupon-based sites and content marketing driving traffic to the merchant sites through affiliate links.
Different Types Of Affiliates
There are thousands of affiliate merchants on the internet and wrapping your head around the right ones can be a work of art in itself. Many companies will hire an inhouse manager to help generate revenue from the affiliate space, but find limitations early on after not having the rolodex that it takes to succeed like an affiliate agency. Affiliate merchants can generate traffic from pay per click marketing, generating quality content that ranks on the search engines, leveraging their social media following or using home page placements or email blasts.
Notwithstanding, poorly managed affiliate programs attract rogue affiliates that engage in deceptive practices. This can include false advertising, trademark infringement and spamming (to name but a few), which can cause permanent damage to your business.
An affiliate program requires careful affiliate management to avoid these pitfalls. This way, you will attract quality affiliates and get the best sales results possible. Achieving this yourself can be a challenge though, so outsourcing your affiliate program management may be the best solution. Companies that specialize in this area have professional affiliate managers and network program managers, who are well qualified to attract and oversee advertisers in an affiliate program.
Reputable affiliate management companies will handle all aspects of an affiliate campaign, including finding suitable affiliates, vetting their sales and paying them. These digital marketing companies manage the entire affiliate sales process, and provide affiliates with your approved tools and marketing resources for promoting the product. Managing affiliate sales is just as important as managing any other aspect of your sales process. This is why outsourcing affiliate management can be the best way to ensure that your affiliate program operates effectively.
We Are Your Affiliate Management Company
Advertise Purple offers a complimentary program audit. Ultimately we offer performance marketing to align with your businesses marketing model. Since 2012, we have established over 2,2000 successful affiliate partnerships within our network. You can find our affiliate managers at affiliate summit and all various events for our business development to consistently increase our database and workshop at how to best amplify your brand. In 2019, affiliate management agencies are a dime-a-dozen. Our affiliate management agency offers a revenue sharing marketing program that surpasses industry standards and drives a successful and sustainable affiliate program.
What is Affiliate Program Management?
Affiliate management makes it easy to get the best possible results from your partnership marketing channel. Advertise Purple can take care of every aspect of your program, from developing affiliate relationships and managing recruitment, to driving quality traffic and implementing a tracking solution. We can handle the entire process from start to finish and deliver insightful reports to your staff so they’re always kept up-to-date on program developments. Our expert team has an in-depth understanding of the affiliate industry and what it takes to drive successful business results. We can develop your affiliate networks into profitable lead generators that deliver increased sales revenue.
What Does an Affiliate Manager Do?
An affiliate manager is responsible for the success of client programs. They usually have between 5-10 years of experience which means they know exactly how to manage your channel. Affiliate marketing managers will work with you on developing the right strategy to achieve your business goals. They’ll then implement an action plan to deliver it, which includes recruiting high-quality publishers with audiences that match your target. Affiliate managers take care of the day-to-day running of your programs and campaign management by creating branded materials, resolving affiliate queries, and identifying opportunities for improvement. They also liaise with third-party networks and handle media buying if that’s part of your strategy. Managers are also responsible for generating insightful reports and can provide marketing consulting services to help your program improve.
Finding the Right Type of Affiliate
The affiliate marketing industry has grown at a rapid pace in recent years. There are more than 360,000 potential affiliate partners that you can choose to work with. However, a staggering 92% of these are either fraudulent or don’t meet minimum performance criteria. So, how do you know which affiliate relationships are worth cultivating? And what should you do to avoid paying commission on leads that aren’t genuine? Advertise Purple take the worry and risk out of the equation by carefully vetting affiliates on your behalf. We work with just 6000 of the top affiliates in the world so you can be confident in their abilities. Our highly successful affiliate managers have built close working relationships with them over years, which means we can pair you with the perfect publishing partners.
Running Successful Affiliate Campaigns
Finding the right affiliates is just the first step in creating a successful campaign. In order to drive the best possible results, it’s vital to develop a strategic marketing program that motivates them and provides the necessary supporting tools. At Advertise Purple, we’ve worked with hundreds of companies to build affiliate programs of the highest caliber. We can advise you on the most appropriate terms to include, such as the ideal cookie window and commission structure. Our experienced team can help to develop an incentive scheme that motivates affiliates while ensuring a strong return on investment for your business.
We have an in-house team of professionals who can manage affiliates on your behalf and deal with all of the day-to-day queries. They can develop banners and other creative content that aligns with your brand guidelines and campaign goals. They can onboard new affiliates, resolve technical queries, and ensure that publisher activities adhere to program guidelines. Our affiliate marketing experts have years of experience which means they can also apply best practices to your program and give you the edge over competitors. Their consultative and data-driven approach means that you benefit from the best in the industry without having to pay a full-time salary.
Maximizing Results & Return on Investment
Unlike other types of advertising and promotions, affiliate marketing doesn’t involve guesswork. You only pay when sales are generated which reduces the element of risk that’s inherent to other channels. This is why it’s become one of the most popular forms of marketing and continues to grow year on year. The performance-based approach means your budget is invested in activities that generate a return on investment. You’ll still benefit from all the less tangible aspects like increased brand awareness but you only pay when customers make a purchase (and don’t return it).
At Advertise Purple, we take things a step further. Having worked with hundreds of companies across the USA, we have a huge amount of data and insights. We know what works well and which approaches drive the greatest results. This enables us to maximize value for our clients beyond simply managing their affiliate programs. We can draw on the best practices and learnings from previous campaigns to ensure that yours performs to its highest potential. That’s why we have an in-house team of data scientists who can analyze vast amounts of information, then advise on the best approach to take for maximal results. Get in touch to learn more about our services or request a program audit.
A Results-Driven Affiliate Management Company
We have generated over $22 million for our clients using our carefully-selected affiliate networks. Over the years, we’ve analyzed a wealth of digital marketing data to identify the most effective strategies. Unlike other affiliate agencies, we have an in-depth understanding of what makes a successful marketing channel that’s built on real data, not best guesses. After conducting an affiliate program audit, we can tell you exactly how you’ll get better online marketing results that drive real revenue growth. Our proven management tools make tracking and analysis easy so that your affiliate marketing program goes from strength to strength.
If you want to step up your performance marketing or need help developing your affiliate network, our team can help. Simply send us a message using the form below, call us on 866.833.0574 or email firstname.lastname@example.org. We’d love to hear from you!