May 18, 2020
5 Tips to Proactively Boost Average Order Values (AOV)
Even under normal circumstances, in e-commerce, average order value (AOV) is a key metric to consider. However, given the unavoidable recent public health crisis, now more than ever, we’re seeing AOV numbers decreasing across the board – in most cases. […]
May 15, 2020
Ad Purp PSA: Getting Tested is Easier Than You May Think
I’m going to walk you through getting set up to be tested for the coronavirus and how – from personal experience – it’s not nearly as difficult, scary, or time consuming than I would’ve thought. And first, when it comes […]
May 13, 2020
Ad Purp Profiles: Account Director Manny Serfaty
It feels like years ago that one could traverse the open air, two story Santa Monica office Advertise Purple calls home without being sent home by security. In reality it was about two months ago. And yes, while it hasn’t […]
May 12, 2020
As Country Slowly Reopens, 5 Verticals Poised For Big Memorial Day
I want to preface this by saying I am not suggesting there’s a world where things are completely back to normal by Memorial Day Weekend – especially not across the entire country. However, the last Monday of May and what […]
May 8, 2020
5 Hot Affiliates Continuing to Perform Well in Spite of COVID-19
A few months ago, prior to coronavirus and the current lockdown state we now find ourselves in, we published a list of some affiliates who might be poised to have a big year in 2020. We decided on this list […]
