August 9, 2019

An Argument Against ‘Buffet Logic’, For Affiliate Marketing

I have a confession. I am addicted to the $13.99 all you can eat buffet down the street from my apartment. Mind you; I use ‘buffet logic’ when reviewing the quality of the food. Or lack thereof, because the buffet …

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August 2, 2019

A Hierarchical Breakdown of the Dogs of Ad Purp

Advertise Purple is one of Inc’s 2019 Best Places to Work in part due to the room for growth, generous perks such as unlimited PTO, great people, and awesome offices in sunny Santa Monica, California. All great stuff. Everyone loves …

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July 30, 2019

A Brief History of Affiliate Marketing

Being the best affiliate marketing agency doesn’t happen overnight. It takes iterating tirelessly, providing the best client service, being experts on the industry, and knowing our history (among many other things) to get to where we are today at Advertise …

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July 27, 2019

5 Reasons to Allow Trademark Bidding by Affiliates

For many companies, allowing affiliates to bid on their trademarked keywords is a big no-no. It’s often called out in the program terms as a restricted activity that carries heavy penalties for those that ignore it. After all, allowing affiliates …

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July 25, 2019

Silicon Beach and Balancing Attractive Startup Culture With Results

Los Angeles and Hollywood, of course, go hand in hand. There’s really no disputing that. One of this summer’s most star-studded blockbusters is focused on LA and called ‘Once Upon a Time… In Hollywood’. Two years ago, audiences fell in …

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