June 3, 2021

Affiliate Spotlight: Q+A with Eddie Alberty from Shop.com, Part One

It’s been forever, and I mean forever, since we’ve done one of these. It’s about time. Actually, come to think of it, this is my very first time writing one since joining Advertise Purple. I’m psyched. For those that are new …

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May 28, 2021

3 Ways to Optimize Your Affiliate Program for the Start of Summer

Next Monday marks the start of something we’re all looking forward to. I’m talking sunny days, picnics, hikes, spontaneous beach trips, SPF 50, and the NBA playoffs. If you live in California, this could sound like any old Saturday, but …

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May 24, 2021

The Role of Tech at Advertise Purple

When you hear the name “Advertise Purple,” what comes to mind? Data? Affiliates? The story behind the “Purple” in our company name? Adorable office dogs and cats? Our unassailable affinity for and domination of the fine performance art of ping-pong? …

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May 19, 2021

The Importance of Establishing Trust in eCommerce

Let’s take a walk down memory lane. As a disclaimer, I can’t promise that no embarrassing memories will surface along the way. I kid, I kid. We’re taking a different, reminiscent route today. Cue the scene-setting! Restaurants and stores were …

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May 14, 2021

Graduation Season Tips for Your eCommerce Business

Every year around this time marks new beginnings. Sure, I could take this as an opportunity to wax poetic about how the blooming of trees and flowers have inspired a spirit of renewal, but let me save that for my …

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