Blog
The Secret to Hiring the Best Affiliate Account Managers in the Game
In order for Advertise Purple to deliver on our promise of superior affiliate management, we rely on having the best team possible. So when it comes to the hiring process, we don’t fool around. I took some time to speak to our Corporate Development Manager (CDM),...
How Unlimited PTO Positively Affects Employees
Offering unlimited PTO might sound like a sure-fire way for employees to abandon all work, but we’ve noticed the opposite; We find ourselves encouraging our team members to take more time off for themselves.
Affiliate Marketing 101
Curious about affiliate marketing and how it can help build your business? You’ve come to the right place. But to understand affiliate marketing, one must first understand all the components that go into it. We’ve mapped them out here: There are usually four...
5 Reasons to Start Affiliate Marketing Right Now
Affiliate marketing is more popular than ever and only looks set to grow. It currently drives 16% of e-commerce sales, equal to email marketing and ahead of both social and display ads. The channel is expected to continue growing at a rate of 10% as more and more...
Affiliate Program Management
Affiliate program management can take the time and hassle out of your partnership program. Although affiliate marketing generates a high ROI, it can also be resource-intensive. Cultivating publisher relationships takes time and effort so it requires a dedicated focus...
E-commerce Trends for 2019
Are you looking to get ahead of the next e-commerce trends in 2019? Understanding what’s set to grow (and what’s just a passing fad) can help you take your online store to the next level. So, what’s going to take the world of e-commerce retailers by storm this year?...
5 Affiliate Marketing Trends in 2019
Are you wondering which affiliate marketing trends are set to explode this year? How will machine learning affect SEO? Or content marketing be influenced by voice search? As we head into the coming year, it’s crucial to keep your finger on the pulse and understand how...
Affiliate Pro Tips: How to Make Sure Your WordPress Site is Secure
For most online business owners, security isn’t necessarily high on their list of priorities. Sure, we all know it’s important, but it’s sales and marketing that generate revenue, right? It’s common for people to prioritize the ‘urgent’ tasks like SEO and advertising,...
Great (and Free) Affiliate Marketing Resources
Looking for free affiliate marketing resources that can help you generate more revenue? We’ve scoured the internet for the best tools, templates, and educational information that’ll help take your affiliate business to the next level. Whether you’re just starting out...
2019 New Years Resolutions for Affiliate Marketers
The new year is often a time of reflection and an ideal opportunity to make resolutions for your business. Whether it’s to start doing something new or stop an activity that isn’t delivering results, a quick review of your priorities can work wonders for your revenue....
In-House Affiliate Program Vs Hiring An Agency
The decision to run an in-house affiliate program can be a tough one. Weighing up the pros and cons of having a dedicated team member versus hiring an agency isn’t always easy. If your company is growing quickly, then it can be tempting to recruit a new head and...
4 Steps to Maximize Affiliate Promotions this Holiday Season
Are you planning affiliate promotions for the coming holiday season? It’s a busy time of year for shoppers which means there’s plenty of revenue up for grabs. But how can you stand out from the noise? And what can you do to maximize your chances of success? In this...
Ecommerce Online Holiday Preparation 101
The last quarter of the year is by far the busiest for most online retailers. With more than 40% of revenue generated between October and December, it’s crucial that marketers plan ahead to get the most out of the holiday season. With Black Friday sales consistently...
Characteristics of a Successful Affiliate Manager
Affiliate marketing can be a highly effective way to generate sales for your business. But what kind of person does it take to get the best results? If you’re thinking of hiring an affiliate manager, then it’s important to know the traits and qualities to look out...
4 Ways Social Media Can Help Your Affiliate Marketing Strategy
Most businesses utilize social media to promote their brand and build relationships with potential customers. It’s a highly popular marketing channel thanks to its expansive reach and highly measurable analytics. But have you given much thought about how you can use...
10 Affiliate Marketing Strategies to Boost Income from Your Blog
Are you keen to promote affiliate products but unsure where to start? Maybe you’ve already joined some programs but aren’t seeing the results you’d hoped for. Here are 10 affiliate marketing strategies to help you boost income from your blog. #1 - Choose Professional...
Influencers + Affiliate Marketing = Win City
The rise of influencer marketing has been meteoric in the last few years. A recent survey found that 94% of marketers who use influencer marketing find it an effective practice, which isn’t surprising given that it can generate up to 11x the ROI of traditional...
What do Affiliate Managers Do All Day?
Have you ever wondered what affiliate managers do all day? Maybe you’ve heard the term online or in meetings but aren’t quite sure what the role involves. Or perhaps you’re looking to hire one but aren’t clear what kind of responsibilities they can take care of. As an...
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