There’s a peculiar phenomenon unfolding in marketing circles: people are treating ChatGPT like it’s the Oracle of Delphi and not, in fact, a probabilistic language model trained on an ocean of internet spaghetti. Every week, a new LinkedIn thread appears like clockwork, breathlessly proclaiming the “death of the agency” or the “full automation of affiliate…
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The Great Consumer Pivot: What’s Actually Changing in 2025 (And Why Your Brand Should Care)
If you’re running a D2C brand in 2025 and wondering why yesterday’s playbook isn’t pulling the same numbers, it’s not just you—it’s the consumer. In a post-pandemic, ad-saturated, inflation-sensitive world, the way people shop has changed. The good news? They…
Operator to Architect: How Jonathan Moisan Is Redesigning Affiliate Marketing
Welcome to another edition of our Employee Spotlight series—where we shine a light on the people who make Advertise Purple one of the most respected performance marketing agencies in the game. This time, we’re turning the spotlight on someone who…
Affiliate Market Dynamics 2025: How Brands Are Winning in a Volatile Economy
At Advertise Purple, we don’t just watch the market—we model it. Our latest whitepaper, Navigating Market Dynamics (Q2 2025), represents the culmination of months of deep analysis across $75M+ in tracked affiliate revenue. This is not anecdotal trendspotting. It’s a…
Advertise Purple Snags 15th ‘Agency of the Year’ Finalist Spot at the 2025 Rakuten Optimism Golden Link Awards!
Advertise Purple Secures 15th ‘Agency of the Year’ Finalist Nomination! Here at Advertise Purple, our trophy shelf might be getting crowded—but we wouldn’t have it any other way. We’re beyond excited (once again!) to announce we’ve secured our 15th ‘Agency…
