July 22, 2024

Unlock the Power of Card-Linked Offers

Card-linked offers are gaining momentum as a powerful affiliate marketing strategy. A February survey by PYMNTS asked 2,108 respondents about their card-linked offers usage. It found that 2 in 5 cardholders consistently use them, with 93% planning on continuing to […]

July 19, 2024

Sustainable Shopping Trends: Insights and Strategies for E-Commerce Brands

In recent years, consumer behavior has shifted significantly towards more sustainable shopping practices. The demand for eco-friendly products and brands committed to sustainability is on the rise, and this trend shows no signs of slowing down. In 2024, 177 million […]

July 17, 2024

Tips For Building Strong Relationships With Affiliates

There’s a reason affiliate marketing is also known as partnership marketing, it thrives on strong relationships. As a win-win strategy, it’s nearly impossible to see success without a foundation of solid partnerships. By taking time to focus on fostering positive […]

July 12, 2024

The Power and Importance Of Brand Guidelines In Partnership Marketing

Maintaining a consistent and recognizable brand image is crucial for long-term success. Just think about brands like Nike, Apple, and McDonald’s who you can instantly picture from reading their names. For businesses engaging in affiliate marketing, establishing clear and comprehensive […]

July 10, 2024

Prepare Your E-Commerce Brand For Prime Day 2024

Prime Day isn’t just an Amazon event anymore. The two days of exclusive deals have morphed into an online shopping extravaganza that impacts the entire e-commerce industry. Each July, retailers of all sizes join in, offering competitive deals that influence […]

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