Blog

Advertise Purple has won many prestigious awards throughout the years, but we’re feeling especially proud and grateful for an accolade that came across the wire most recently from Inc. Magazine. We were ranked as the 42nd fastest-growing private company in California,...

A few months ago, we covered PayPal’s historic $4 billion acquisition of shopping and rewards platform Honey. Well, it looks like we’re starting to see some of that money being put to good use. While the acquisition was big news in the affiliate world, what’s...

R.J. Kashare can be found seated right by the front door of Advertise Purple’s HQ in Santa Monica, California. His impact at the company extends much further, though, than being just the first smiling face greeting those who enter. He heads up the partnerships team at...

When you think of “influencer marketing”, what’s the first thing that comes to mind?  If you’re like most people, you’re probably going to immediately jump to vloggers, Instagram models, streaming gamers, and maybe even viral comedians. If you’re based here in Los...

People (especially single people) have certain opinions about Valentine’s Day. Some are good and some are not quite so good. But regardless, there’s little to no doubt that people are spending money around the holiday and therefore you should be prepared for it. If...

When it comes to building a successful company your employees will want to work for, there’s a fine line between being culture-driven and doing too much. An opinion piece was recently published by Business Insider contributors Sarah Wittman and Kevin Rockmann...

We were all told to pursue our dreams when we were younger. Of course, some of us became a bit more “realistic” with our dreams as we grew up and dealt with the pressures of bills and adulthood. In the case of Christian Henderson, his dream of dancing on the biggest...

The biggest fear brands have when adding new marketing programs to their budget is that they will be overspending for only marginal benefit. We hear all the time from clients that ROI is one of their main concerns. Working in an ecosystem like the affiliate space,...

Early next week (January 27-29) we’ll be sending some members of our team to Affiliate Summit West (#ASW20) in Las Vegas. In the past, we’ve made it to their events on the east coast and west and have always found it to be a great experience. Dubbed as “the largest...

Firstly, yes I’m aware that nonstore is not a word. However, in this case let’s use it as a proxy measure for e-commerce performance. Boosted by Cyber Monday’s record sales falling in December this year (because of how the calendar was set up), December saw the...

Here at Advertise Purple, we work with potential clients, early stage clients who just recently developed an affiliate program, and some of our long-time clients who have seen the channel in action and know it works. We field thousands of questions daily from all...

Monday, we highlighted four of the newest and most innovative affiliates that we work with here at Advertise Purple. Today, I’d like to expand upon our list. However, again, I’d like to reiterate that if we were to give away all of the fantastic affiliates we work...

Coming off the heels of PayPal’s massive $4 billion acquisition of Honey in November of last year, the e-commerce microscope is justifiably aimed squarely at affiliate as we head into the next decade. CNN has even responded, getting in on the action, with their newest...

This week, I had the pleasure of getting to know a little bit more about Jonathan Sohn, Market Research and CRM Analyst here at Advertise Purple. He’s been employed here since early August and has worked diligently to support the sales and business development teams...

Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette breaks may be gone, but they still employ brilliant creative talent and they have expertise in some of the more...

If you’re a better person than I am and you’ve stepped foot in a gym in 2020 already, you’ve probably come across big crowds of people working on their bodies, trying to combat the holiday pounds they’ve packed on. New Year’s Resolutions affect our economy in strange...