Blog

Today, I had the pleasure of sitting down with Sales Operations Manager and general stand up guy, Justin Young (yes, he did do standup comedy for a while). He's one of the more tenured employees here and I figured he'd have a lot of insight into changes we've seen at...

It’s arguable that affiliate marketing is not as widely studied or examined as many other forms of marketing, such as paid social, display, organic search, PR/influencer marketing, retail advertising, or even word of mouth advertising.  But what if I told you that a...

It may seem obvious at first that attracting new customers while retaining existing ones is essentially the end-goal of any marketing program. After all, anybody with the wherewithal to start a business knows they can’t expect to thrive and grow their business off...

In the affiliate world, coupon and discount sites are a touchy subject and we kind of get why. One of the most common objections we come across with new clients unfamiliar with or new to the affiliate space is that they’re concerned coupon and discount publications...

During the Democratic presidential debate two nights ago, this idea of the fourth industrial revolution came up several times. The fourth industrial revolution is commonly thought of as the current and developing environment in which disruptive technologies and trends...

In a recent press release picked up by Yahoo! Finance, it was reported that under the leadership of President and Founder Kyle Mitnick, Advertise Purple was selected by Entrepreneur.com in their Entrepreneur 360 List as the 37th ranked ‘Most Entrepreneurial Company’....

You might have thought with a volatile economy and an objectively contentious political climate that e-commerce projections for Q4 might be a bit down. You would have thought wrong. Santa Claus still has some sway. Online seasonal sales in the U.S. are expected to...

For a career-oriented young person at the beginning of their career, an overall sense of purpose and confidence in one’s ability to do their job effectively are key. Many, if not most people spend numerous years after graduating from college looking for both. We...

Today let’s talk about robots in advertising. I’m not talking about a robot dressed like Don Draper smoking mechanical cigarettes, though I honestly kind of wish I was. Rather, I’m talking about advanced automated algorithms that can find and deliver key insights in...

The success of an affiliate marketing campaign is directly related to the performance of its publishing partners. Highly motivated affiliates produce better results for merchants which leads to greater sales revenue. So, how can you capture their attention and...

Advertise Purple may be located in Santa Monica but the scope of our business extends much further than just California. Or even the United States, for that matter. We’re constantly traveling to meet with clients or attend conferences in various parts of the country...

We’ve all seen the outrageous news stories covering Black Friday. Complete with fights breaking out, tug-o-war battles over flatscreen TVs, lines wrapping around the block, generally horrible behavior from middle-aged adults, and of course people getting trampled over...

If you live in Los Angeles or New York City (or even if you just follow people who live there), you might be familiar with a certain type of social media influencer.  I’m talking about the one that takes photos “hiking” in $400 worth of athleisure attire while sipping...

If there’s one thing we’ve learned in the 2010s, it’s that millennials gonna millennial. Not only are we having kids and getting married later in life on average; we’re also avoiding getting pets. But, of course, that doesn’t mean we’re not nurturers. We’ve merely...

Taylor Kim started at Advertise Purple in April and has been a key contributor from the jump. Working in multiple verticals as an account manager, she caught on quickly and most recently she was rewarded for her hard work by being credited by her managers with Best...

Hopefully, if you’re reading this, you already have a pretty decent idea of what affiliate marketing is. After all, you clicked on a link to an article published by a leading affiliate marketing agency. It would be kind of strange to have gotten to this point having...

I had the pleasure of sitting down with Ally Winters, account manager at Advertise Purple, who walked me through many different aspects of her career and life in general. With a background in PR and previous life in the music industry working with major artists, it...