August 5, 2022

Why you Shouldn’t Trust 3rd-Party Consumer Data

By Alex Cramer Would you pay full price for a car that didn’t have wheels? Or would you go over-asking for a house that had no roof and a family of badgers living in the master bedroom? But would you…ok, …

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July 15, 2022

Rising Digital Advertising Prices Push More Brands into Affiliate Marketing

By Alex Cramer You don’t have to watch CNN or read the Wall Street Journal to know that prices are shooting up everywhere. Whether you’re shopping for a new car or just buying milk at the grocery store, it’s easy …

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June 22, 2022

Wall Street Journal Becomes Affiliate Marketing Publisher with the “Buy Side”

By Alex Cramer In news first reported by Axios, The Wall Street Journal, one of America’s most trusted sources for news, has officially launched its own affiliate marketing website, called “Buy Side from WSJ”. The new site will feature product …

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June 15, 2022

Considering the Meaning of Juneteenth

By Alex Cramer If I were to ask you when slavery ended in America, those of you who paid attention in history class might say something like January 1, 1863, which is when President Lincoln issued the Emancipation Proclamation. And …

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June 9, 2022

Why Brand Personalization is Essential for Your Business Success

By Alex Cramer You walk into your neighborhood diner and the staff says hello and greets you by name. You sit down and before you can even pick up a menu, your server brings you your favorite drink. She then …

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