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If you live in Los Angeles or New York City (or even if you just follow people who live there), you might be familiar with a certain type of social media influencer.  I’m talking about the one that takes photos “hiking” in $400 worth of athleisure attire while sipping...

If there’s one thing we’ve learned in the 2010s, it’s that millennials gonna millennial. Not only are we having kids and getting married later in life on average; we’re also avoiding getting pets. But, of course, that doesn’t mean we’re not nurturers. We’ve merely...

Taylor Kim started at Advertise Purple in April and has been a key contributor from the jump. Working in multiple verticals as an account manager, she caught on quickly and most recently she was rewarded for her hard work by being credited by her managers with Best...

Hopefully, if you’re reading this, you already have a pretty decent idea of what affiliate marketing is. After all, you clicked on a link to an article published by a leading affiliate marketing agency. It would be kind of strange to have gotten to this point having...

I had the pleasure of sitting down with Ally Winters, account manager at Advertise Purple, who walked me through many different aspects of her career and life in general. With a background in PR and previous life in the music industry working with major artists, it...

Whether we’re talking e-commerce or in-store foot traffic, it should be a surprise to no one familiar with how calendars work that the fourth quarter is the most action-packed time of the year for almost every kind of brand. Along with increases in holiday shopping...

Here at Advertise Purple, we've been receiving lots of accolades recently surrounding the success of our business and the happiness of our employees. One of our favorites, though, is without a doubt being included on Inc's 'Best Places to Work' for 2019. It's rare to...

As the digital landscape changes, affiliate marketing strategies also need to adapt to keep up with the pace. Search engine optimization, email marketing, and the classic product review format are no longer enough to drive meaningful commissions....

You always hear about “work-life balance” at companies looking to attract stellar new hires.  I mean, it makes sense. You want your employees to be smart and capable, but even if they’re both of those things, when they’re unhappy they’re...

I have a confession. I am addicted to the $13.99 all you can eat buffet down the street from my apartment. Mind you; I use ‘buffet logic’ when reviewing the quality of the food. Or lack thereof, because the buffet was never about quality in the...

Advertise Purple is one of Inc’s 2019 Best Places to Work in part due to the room for growth, generous perks such as unlimited PTO, great people, and awesome offices in sunny Santa Monica, California. All great stuff. Everyone loves a 401k. But...

Being the best affiliate marketing agency doesn’t happen overnight. It takes iterating tirelessly, providing the best client service, being experts on the industry, and knowing our history (among many other things) to get to where we are today...

For many companies, allowing affiliates to bid on their trademarked keywords is a big no-no. It’s often called out in the program terms as a restricted activity that carries heavy penalties for those that ignore it. After all, allowing...

Los Angeles and Hollywood, of course, go hand in hand. There’s really no disputing that. One of this summer’s most star-studded blockbusters is focused on LA and called ‘Once Upon a Time… In Hollywood’. Two years ago, audiences fell in love...

Influencer marketing is one of the hottest channels of the last few years. It’s grown into a multi-million-dollar industry and doesn’t look set to slow down any time soon. Part of its huge success is due to the results that it’s generated for...