May 31, 2023
Why Are Brands Leaning Towards Performance Marketing Over Traditional Methods?
E-commerce is still in the growth stage of development with new businesses popping up every day increasing the competition and making it ever more important to connect with your target audience in a unique and memorable way. Tracking this interaction …
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May 24, 2023
PayPal’s Sweet Deal with Honey
Back in 2020 PayPal bought Honey, the largest coupon extension, for $4 billion in cash, their biggest acquisition to date. The incorporation took the marketing world by a storm as two e-commerce monoliths, dominating the payment platform and shopping extension …
May 16, 2023
Why Shopping Sites Are The Unsung Hero’s of Affiliate
We’ve come here today to discuss the elephant in the room. They’re the biggest affiliates there are but no one likes to talk about them. Throughout over a decade specifically dedicated to working with affiliates we have yet to hear …
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May 10, 2023
3 Must-Read Books if You Work in Marketing
Today’s most successful marketers are the ones who constantly do research, social listening, and stay up to date on what’s new in marketing to incorporate trends first, understand what works best for their brand, and capitalize on it. People say …
May 8, 2023
How you can optimize your current affiliate program with incentives
At Advertise Purple we’ve worked with thousands of clients to build their affiliate program from the ground up. On every first call we walk them through the stages of developing a full affiliate portfolio. We like to think of it …
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