Blog

Monday, we highlighted four of the newest and most innovative affiliates that we work with here at Advertise Purple. Today, I’d like to expand upon our list. However, again, I’d like to reiterate that if we were to give away all of the fantastic affiliates we work...

Coming off the heels of PayPal’s massive $4 billion acquisition of Honey in November of last year, the e-commerce microscope is justifiably aimed squarely at affiliate as we head into the next decade. CNN has even responded, getting in on the action, with their newest...

This week, I had the pleasure of getting to know a little bit more about Jonathan Sohn, Market Research and CRM Analyst here at Advertise Purple. He’s been employed here since early August and has worked diligently to support the sales and business development teams...

Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette breaks may be gone, but they still employ brilliant creative talent and they have expertise in some of the more...

If you’re a better person than I am and you’ve stepped foot in a gym in 2020 already, you’ve probably come across big crowds of people working on their bodies, trying to combat the holiday pounds they’ve packed on. New Year’s Resolutions affect our economy in strange...

Things are really heating up in the digital sales world. And in particular, in the affiliate space. This past fourth quarter, we saw record-breaking holiday online sales numbers, further illuminating the fact that e-commerce is becoming a the primary shopping option...

Gone, it seems, are the days of 7-10 day shipping seeming reasonable. Just when you thought you’d adjusted your business model to be able to successfully compete with Amazon, they’ve moved the goalposts even further back. Amazon has normalized one-day shipping, which...

Happy Holidays everyone! Unless you and your family decided not to do gifts this year, or if you weren't celebrating the holidays this time around for some other reason, you probably bought something online this winter season. Santa Claus is very good (read: the best)...

Home Depot Inc. reported a 22% increase in online sales for its third fiscal quarter ended November 3, though it didn’t do the breakdown of the exact figures. However, some of its online investments are taking a bit longer than they thought to pay off. These...

Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering affiliates to work with, it’s of the utmost importance to keep track of their success in creating sales....

At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society.  The antiquated view of “robots” working on our behalf might look a little something like an assembly line. Robots putting...

I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of the pioneers working on Madison Avenue in the beginning of the 20th century who brought forth the modern advertising agency model anything about digital...

When implementing a digital marketing strategy, there are a lot of options to sift through. Just a few channels to consider are email, pay-per-click (PPC), display advertising, social media marketing, content marketing, and search engine optimization (SEO). Affiliate...

When you are constantly winning awards for your growth and business success, while also being touted as one of the best places to work in the country from a work/life balance and culture standpoint, it’s easy to reflect and feel good about the fact that you are doing...

The United States-Mexico-Canada free trade agreement (aka the USMCA) is expected to be approved by the U.S. House of Representative this year, according to Speaker Nancy Pelosi in a statement last week. This could be huge news for anyone selling a product across any...

At Advertise Purple, we have free lunches every Wednesday. We have numerous happy hours celebrating birthdays, anniversaries, holidays, and the like. We have great health insurance and a great 401k offering. We have unlimited paid time off. We got snacks! The list can...

Some people get their holiday shopping done in July (read: psychopaths). But for the rest of us, December is a busy time full of advertisements. Everywhere we go, brands compete for our attention, knowing as consumers we are trying to get the absolute best Black...

The first recorded use of the term “Black Friday” was used not to describe crazed holiday shopping but to describe what at the time was one of the most crushing financial crises in U.S. history. During the crash of the U.S. gold market on September 24, 1869, the term...