People (especially single people) have certain opinions about Valentine’s Day. Some are good and some are not quite so good. But regardless, there’s little to…

The biggest fear brands have when adding new marketing programs to their budget is that they will be overspending for only marginal benefit. We hear…

Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette…

If you’re a better person than I am and you’ve stepped foot in a gym in 2020 already, you’ve probably come across big crowds of…

Gone, it seems, are the days of 7-10 day shipping seeming reasonable. Just when you thought you’d adjusted your business model to be able to…

Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering…

At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society.  The antiquated…

I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of…

When implementing a digital marketing strategy, there are a lot of options to sift through. Just a few channels to consider are email, pay-per-click (PPC),…

When you are constantly winning awards for your growth and business success, while also being touted as one of the best places to work in…

At Advertise Purple, we have free lunches every Wednesday. We have numerous happy hours celebrating birthdays, anniversaries, holidays, and the like. We have great health…

The first recorded use of the term “Black Friday” was used not to describe crazed holiday shopping but to describe what at the time was…

Now’s the time when you might expect to see a lot of coverage about Q4 and the holiday push for brands and consumers alike. Cyber…

Rakuten is one of the more noteworthy global brands out there, period, and as a leader in the affiliate marketing network space when they drop…

At first glance, it seems obvious that any marketing strategy aims to attract new customers and keep existing ones. After all, no one expects a…

Email marketing is seeing a resurgence as affiliate publishers and e-commerce managers recognize the power it still holds. The old generic email-blasts may be dead…

In the affiliate world, coupon and discount sites are a touchy subject and we kind of get why. One of the most common objections we…

During the Democratic presidential debate two nights ago, this idea of the fourth industrial revolution came up several times. The fourth industrial revolution is commonly…

Today let’s talk about robots in advertising. I’m not talking about a robot dressed like Don Draper smoking mechanical cigarettes, though I honestly kind of…

The success of an affiliate marketing campaign is directly related to the performance of its publishing partners. Highly motivated affiliates produce better results for merchants…

We’ve all seen the outrageous news stories covering Black Friday. Complete with fights breaking out, tug-o-war battles over flatscreen TVs, lines wrapping around the block,…