Posts
Looking For Recs? Here’s What AdPurp Staff is Binge Watching in Quarantine
Happy Friday! The start of yet another weekend in quarantine. In lockdown, I personally can attest to the fact that more of my time has…
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It’s Finally (Almost) 2021: Tips For Marketing to the New Year’s Eve Homebody
I know it’s felt like ages since the initial declaration that we were in a global pandemic by the CDC back in early March. Yet,…
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Goldman Sachs Data Says Incoming Vaccine Should Spur Economic Recovery, 5.3% YoY GDP Increase
If you’re looking for good news (and frankly who isn’t) this is something worth holding near and dear to your heart in quarantine. Goldman Sachs,…
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Causes We Love: Advertise Purple Raises $1,520 For ‘Allies For Every Child’
2020 is nearing its end, and if you ask me, it can not come soon enough. Here at Advertise Purple, we’ve prioritized philanthropy throughout the…
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Demystifying Affiliate Marketing
I’m here to tell you affiliate marketing is not as complicated as you may think. In fact, the core philosophy is really pretty simple. It…
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Takeaways and Insights From Historic Black Friday & Cyber Monday
Okay, I know I’m not the first person to tell you 2020 is ‘unprecedented’. You’ve heard it a million times at this point. But do…
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AdPurp Profiles: Yalissa C on Balancing NFL Cheerleading For the Rams With Life at a Fast Paced Marketing Agency
Listen, folks, I’m not going to lie to you. This is probably the most giddy I’ve been for an AdPurp Profile, which we’ve done every…
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Affiliate Spotlight: Q+A with Max McClary From Piggy
When talking with members of my team about the top affiliates out there right now, it’s impossible to have the discussion without mentioning Piggy. It…
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What to Expect This Black Friday & Cyber Week
2020 has been a year full of surprises with a lot of the major holidays looking very different this year. Black Friday/Cyber Monday will be…
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Advertise Purple Staff Returns to the Office (Kind Of)
Listen, I dislike clickbait as much as the next guy. But with recent news of a potential COVID-19 vaccine as well as evidence of successful…
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Advertise Purple Staff Donates $3,060 to LA Family Housing For Their Thanksgiving Efforts
Note: Photo of Terry and our team above was taken from 2019, pre social distancing!! Around this time last year Terry Lotka, Donations Coordinator at…
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10 Types of Affiliate Partners in Affiliate Marketing
When it comes to hiring affiliate partners in affiliate marketing, there’s no one-size-fits-all model. Some companies work well with certain types of affiliates. Others are…
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LA Business Journal Ranks Advertise Purple 13th Fastest Growing Private Company in Los Angeles and as Finalist For ‘Disruptor’ Award
Let me start by saying that while we’re no stranger to awards ceremonies, receiving recognition of any sort during a global pandemic feels even better…
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Pepperjam Unveils Fascinating Affiliate Marketing Sales Index
Pepperjam is a longtime partner of ours here at Advertise Purple. And due to the longevity of our relationship, we consider any report they put…
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Advertise Purple to Donate to LA Family Housing to Support Those in Need This Thanksgiving
LA Family Housing is already thought of as a ‘Cause We Love’ here at Advertise Purple. This year, though, we think what they are doing…
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AdPurp Shows a Little LA Love For the Dodgers in Tonight’s World Series
Of course, there’s a lot going on right now besides just sports. Like many of our readers, Q4 is a big time for us here…
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Affiliate Marketing Tips for the Holidays
Whether online or in-person, the end of the year is when shopping reaches its peak in America. That’s also when businesses compete at their heaviest.…
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AdPurp Profiles: Riley Glasson on Personal and Team Growth in a Pandemic
Let’s just say it’s never part of your plan to go into a government mandated quarantine two weeks into starting a new job, but for…
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6 Thoughts on the U.S. Election’s Impact on E-Commerce & Affiliate
You’ve heard it countless times at this point. People urging you to “get out and vote”. No matter what, by now you’ve been fed droves…
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Yes, COVID is Creepy, But These 2020 E-Commerce Halloween Hacks Should Do the Trick
Halloween, like everything else, is going to look a lot different this year. Without diving back into the elephant in the room, Coronavirus, let’s just…
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Tech Update: Advertise Purple’s Director of Technology on Implementing and Utilizing Marketing Automation Software
Recently, it’s been reported that retailers have begun turning to automated marketing to save time and resources. We understand the need to maximize your marketing’s…
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Spotlight: Salesfire’s Annam Y Talks Global Nature of Affiliate Channel
I had the distinct pleasure of speaking with the ever interesting and bubbly Annam Y, a partnerships lead at Salesfire, which is located in the…
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4 Things You Need To Know About Coronavirus’ Impact on E-Commerce
I think by now we’re all aware on the surface-level that lockdowns and restrictions by governments in most parts of the world due to the…
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Is Your Brand Ready For Q4? Some Marketing Tips to Help You Prepare
Boo! We have suggestions for you! Now that we’ve made it to October, Halloween is on the horizon and Q4 is officially here! While you…
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10 Ways McKinsey Predicts Consumer Behavior Will Forever Change Post-Pandemic
When McKinsey Consulting puts out a report like this one from a few weeks ago, major companies and budding entrepreneurs alike pay attention. They’ve gathered…
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AdPurp Profiles: Hong Shi on Moving From Shanghai to LA and Finding a Home at AP
Hong Shi is one of those people who makes the Advertise Purple office environment even better just by her presence. I miss seeing her in…
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Advertise Purple Prepares For ‘Unprecedented’ Black Friday, Cyber Monday (Part One)
Last year, around this time, like usual, we were highlighting the impending importance of the fourth quarter in e-commerce, with holiday shopping, and specifically Black…
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Factors to Consider when Choosing an Affiliate Network
Looking for one or multiple affiliates can take a lot of unnecessary time, money, and energy. That’s why the better alternative would be to work…
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Popular Affiliate Marketing Myths Debunked
Hiring advertising partners can boost your company’s exposure and sales. As such, you might have heard some rumors about affiliate marketing that may have prevented…
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Winter is Coming: 2020 Holiday Tips Any Marketer Must Know
I know, I know. Summer just zipped by and the thought of the holidays hasn’t quite entered into your brain yet. Given 2020, even the…
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Landing a Job Mid-Pandemic? 8 AdPurp New-Hires on Doing Just That
I don’t need to supply an introduction on 2020 being a crazy year because if you’re reading this, frankly you are almost certainly already well…
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Network Spotlight: Rakuten Advertising’s Cary Pierce on Affiliate Marketing
I had the distinct pleasure of speaking with Rakuten Advertising’s Agency Services Manager Cary Pierce, who’s based out of Tampa, Florida and was able to…
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Honey & Advertise Purple Guide Clients Out of COVID-19 Trouble – Case Study
Link to full Advertise Purple and Honey collaborative case study March 2020 was a shocking and difficult time for many. Regardless of whether your job…
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Ad Purp Profiles: Account Director, Eidan Schahaf
The person I interviewed in this piece has long been overdue for a profile, but he’s not one to demand recognition or toot his own…
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Beefed Up International Accounts Team Takes AdPurp’s Global Presence Step Further
It’s no secret that the world has become increasingly globalized and interconnected. Whether you live in Paris, France or Paris, Texas, if you have a…
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Affiliate Spotlight: Q+A with CEO of Finance Blog Money Crashers
As the famous expression goes,” money makes the world go round,” which is why we were super excited to touch base with the site runner…
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Teambuilding.com Brings Much Needed Joy & Excitement to Remote Teams
In case you missed it, last week I wrote about some great Work From Home (WFH as we call it in the biz) events that…
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Culture Counts: Fun and Inventive WFH Events Spice Up Quarantine at AdPurp
Week 9 million in quarantine is going pretty well! It’s late August, so I’m just sweating in my apartment trying to convince my dog that…
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In Managing Accounts, Why Multiple Specialists Beat One Generalist
To be clear, there’s no perfect organizational structure that works for each and every ad agency. Depending on who your clients are, what kind of…
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Advertise Purple Raises $2,620 For Dreamcenter’s LA COVID Relief
Let’s be real, times are tough. I don’t know about you, but my 2020 plans did not involve binge watching every single bad reality TV…
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Affiliate Spotlight: NMPi Case Study and Q+A with Danny Fishbein
Strategic partnerships matter in the agency world. That said, our partnerships team works closely with affiliates of all kinds, recruiting, onboarding, and maintaining relationships with…
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In Weird 2020, We Celebrate 3 Straight Years of Award-Winning Growth
Okay, we know it’s never good to toot your own horn, especially when times are tough. That said, here at Advertise Purple, we are thrilled…
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Causes We Love: Dreamcenter.org
“Love thy neighbor.” Regardless of whether you’re a religious person, I think it’s important to keep in mind one aspect of the ten commandments I…
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Agency Wars: Affiliate-Only vs. Full Service – 3 Pros and Cons
But do you offer PPC management? No. Well, how about SEO? No. Web design? No. Banner creation? No. Development services? No. Air conditioning service? Let…
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Ad Purp Profiles: Connor Grothe, Account Director
So, off the heels of going through the somewhat dubious process of interviewing myself two weeks ago, it feels only right to get back to…
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Did COVID-19 Save the Outdoor Industry?
No, you’re not imagining things. Yes, all those people you see on social media hiking, biking, camping, fishing, road tripping, and doing other socially distant…
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Thriving E-Commerce Means Record Shipping Numbers For UPS
It’s difficult to even imagine this current crisis without our e-commerce infrastructure. Whether you’re shopping for necessities or just looking for ways to alleviate stress…
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Ad Purp Profiles: Content Strategist, Stephen Adamson
We’re back for another Ad Purp Profile! And this time, you’re in for a special treat. In a little over a year, I’ve interviewed thirteen…
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Massive Omnicom-owned Agency DDB Promotes Data and Performance Marketing Pros as Global and North American CEOs
Let me provide some context for you in the form of a brief history lesson. In case you’re unaware, DDB Worldwide is a subsidiary of…
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Ad Purp’s Mentorship Program and Hiring Mid-Pandemic
It’s important to reflect on the fact that, for many, it’s a difficult time right now in our country and across the world. COVID-19 continues…
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