Last year, around this time, like usual, we were highlighting the impending importance of the fourth quarter in e-commerce, with holiday shopping, and specifically Black Friday and Cyber Monday on our customers’ radar with the goal in mind of yet another season of big sales.
Not to mention, it would be a grand time for the end-customer, who was looking for deals on great products in each and every vertical.
The difference between last year and this one is we now find ourselves in a global pandemic, with stay-at-home orders, USPS operational issues, an election year, and other seemingly major elements worth considering heading into the biggest shopping season of the year.
As we’ve mentioned before, we’re growing as a company during this time due to the effectiveness of the affiliate channel in a moment and current climate when more brands depend on performance marketing strategies than ever before.
That growth comes in the form of increased staff count and with our new product, PurplyApp, which we are selling as a secondary option to working with our full-service affiliate management agency offering.
We relied on what worked best for us. And that is continuing expanding on our expertise within the affiliate channel and using it to help brands grow.
There’s of course fear that the concerns I earlier mentioned might affect brands in a negative way, especially working to sell products and services online.
However, when I spoke to two representatives from the Advertise Purple accounts teams, I was given full confidence that this would be another big year in affiliate marketing and a big sales year in general for brands who could really use a boost in revenue.
Caroline F from Advertise Purple says, “As people will most likely be doing their Black Friday shopping online more than they ever have previously, I expect that we’ll see a YoY increase in affiliate sales for many of our brands.”
This increase in sales will occur across the board, but we are fairly certain that the affiliate channel, specifically, will see a major boost on these two now primarily digital shopping avenues consumers have come to love.
Manny S, also from the Advertise Purple accounts team says, “Q4 2020 will be unprecedented… something we’ve never seen before as consumers avoid risk and shop from the safety of their own home. This will of course result in yet another year of growth for the affiliate channel.”
Stay tuned for more information about affiliate marketing, Q4, Black Friday and Cyber Monday, Prime Day, and much more going forward. We want your brand to succeed this winter, and we truly believe that with our help, you certainly can!
If you’re interested in working with us, please reach out at [email protected]!