Note: Photo of Terry and our team above was taken from 2019, pre social distancing!!
Around this time last year Terry Lotka, Donations Coordinator at LA Family Housing, stopped by our office in Santa Monica to speak to our team about her nonprofit’s efforts around the holidays for those in need.
At this point, that feels like decades ago. Given an election year, COVID-19, civil unrest, and more, a lot has happened in just one year’s time. As many have concluded, 2020 has been a wild ride to say the least.
And for certain members of our community, 2020 hasn’t just been an inconvenience – it’s been utterly life changing.
That said, we knew that we had to at least attempt to replicate the donations and support we gave to LAFH this year, as we are well aware they are a team who does tremendous work in our local Los Angeles community.
We’re proud to say that we were able to improvise, having Terry again as a guest speaker, this time over Zoom. We set aside a half hour to have Terry speak to our team about exactly what our donations would go towards.
Essentially, money was the easiest way to help safely. We wanted to abide by COVID-19 guidelines, and while we donated physical goods last year, this year monetary donations were an easier way to make a profound difference seamlessly.
She mentioned that her team does its very best to provide a real Thanksgiving experience for families in need, specifically through Thanksgiving bags and all the necessary items for a delicious meal and some semblance of normalcy in these weird, difficult times.
I was encouraged to get a feel for the real effort the LAFH team takes to abide by CDC guidelines while simultaneously doing all that they can.
Advertise Purple president Kyle Mitnick, a philanthropic person by nature, believes the mission of helping our community is just as important as the mission of driving revenue for our clients.
Kyle had this to say about deciding to match 3x what our staff raised, which led to a total of $3,060 for LAFH:
“There are 66,436 people in Los Angeles County experiencing homelessness; a 12.7% rise from last year’s point-in-time count. These numbers are staggering and, hopefully, rattle readers to the same depth it did our company. No longer can we sit idly by and wait for others to lend a hand.
Advertise Purple has a close partnership with LAFH and continues to assist in all ways possible. Whether that is monetary donations, food drives, and, in the future, hands-on work, our goal is to leave the LA community in a better state than when we entered it. Thank you LAFH for doing a spectacular job, and a big thank you to all our staff that dug deep into their own pockets to offer assistance. These philanthropic acts truly exemplify our company’s moral fabric and community goal.”
At Advertise Purple, we recognize the privilege we have to work in affiliate marketing, a field that has held strong, even during the pandemic. There are a lot of hard working families who don’t have the luxury of being prepared for the holidays.
And while the holidays will not be the same for anyone this year, I truly believe that there are those in our community who will face a much harsher reality than that of most of the members of our team.
For that reason and the fact that when we find Causes We Love, we stick with them… it was a no brainer to reach back out to Terry about getting involved, any way that we could. And we are happy to know that next year, we will do the same.
If you’d like to help, please visit https://lafh.org/donate.
Thank you and have a blessed holiday season. Stay tuned for more updates around the winter holiday season, when we’ll surely get involved with LAFH once again.