October 15, 2020

Spotlight: Salesfire’s Annam Y Talks Global Nature of Affiliate Channel

I had the distinct pleasure of speaking with the ever interesting and bubbly Annam Y, a partnerships lead at Salesfire, which is located in the UK, specifically in Middlesbrough, North Yorkshire.

If you don’t know your UK geography, step your game up! Just kidding, it’s in the North East part of England.

She gave me some great interesting insights into working with Advertise Purple, the business model of Salesfire, and she touched on the international aspects of affiliate marketing. There’s no part of the world that can’t benefit from the affiliate channel.

And customers exist all over the world. This is partly what makes our growth and success a reality. We are affiliate marketing experts partnering not only with likeminded people in California but also across continents.

Annam was a real treat to speak with and I hope you’ll enjoy what she had to say as much as I did. So, let’s dive in!

Q: Tell me a little bit about yourself. Where are you from?

A: Hey guys! I was born and raised in Sunderland, North East of England. I’m British Pakistani, first-generation. I’m a huge boxing fanatic, Mike Tyson is my favourite boxer of all time (can’t wait for the Roy Jones Jr fight next month). Fun fact – I also met Mayweather at his meet and greet in Bolton, UK a few years ago. When I’m not working, I love Iyengar yoga, listening to audio books specifically around self-development and neuroscience and of course a healthy dose of online shopping!

Q: How did you end up at Salesfire?

A: I reached out to our CEO Rich Himsworth through LinkedIn around November last year and came into the HQ to meet Rich and Tim Mawson, Head of Partnerships. Tim and I now run the partnerships department together.

Q: What part of the UK do you work out of?

A: Salesfire headquarters is in Middlesbrough, North Yorkshire. It takes around 40 minutes to drive through from Sunderland, good job I love the drive in, it’s been Mariah Carey on blast lately!

Q: How is it to work in digital marketing while being based out of that part of the world?

A: So, when I joined Salesfire, I discussed my passion for setting up and working with global clients. It really took off for us from March during lockdown, especially with our US client base. We’re now on par to opening a US office next year! No matter where you are in the world, if you have an eCommerce site, it’s crucial to ensure you’re hitting your CR right!

Q: How challenging has it been to work through the spread of COVID-19 for Salesfire?

A: Naturally, I was pretty anxious during lockdown. I remember speaking to one of my colleagues over Google chat who said to me ‘We’ll get through this as one big family’ and that really stuck with me, and it’s true, we have.

Q: What has your experience been like working with Advertise Purple?

A: I say this to you guys all the time, but I feel like I’m part of the AP family. The crazy thing is how fast you guys are growing too, so each week I’m introduced to someone new! In regards to time zones, we’ve hit it off pretty well and I always laugh about this but we communicate and get things done quicker than we do with clients on our doorstep! Crazy!

Q: How does Salesfire attempt to brand itself to the average consumer or merchant?

A:  We like to see it as replicating in-store assistance, online. Salesfire sets itself apart by offering several industry leading products in the same suite, underpinned by our signature BlastAI technology. Low overheads allow us to be aggressive with our pricing too, a fact our clients are generally a big fan of.

Q: What are the best things about your role at Salesfire?

A: Meeting people from all over the world, especially now more than ever when we all really need to come together, sharing our experiences. Creativity is up there too, any ideas no matter how crazy they seem, Rich and the team take them on board, listen and before you know it, it’s implemented! I could go on, but lastly and most importantly, I love seeing my clients genuinely pleased with their success online.

Q: How important is it to think globally as a marketer or brand right now?

A: It’s always important to consider any international implications your messaging might have as a marketer or a brand – who knows what’s around the corner. Having these considerations, and putting a focus on empathy is more important than ever right now – in fact we’re running a webinar in a few weeks time focusing on it!

Q: What are some predictions you have for Salesfire in the next few months?

A: Over the next few months we’re going to focus on preparing a drive into international expansion, a big push on our new Search by Salesfire offering and bring our brand new managed service offering to market. Very busy!

Thank you!


Salesfire provide an AI powered conversion rate optimisation suite, within a single, easy-to-use dashboard. Sign up for the Empathy in eCommerce webinar here.

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