Industry Happenings
AdPurp Shows a Little LA Love For the Dodgers in Tonight’s World Series
Of course, there’s a lot going on right now besides just sports. Like many of our readers, Q4 is a big time for us here at Advertise Purple. It’s the…
Did COVID-19 Save the Outdoor Industry?
No, you’re not imagining things. Yes, all those people you see on social media hiking, biking, camping, fishing, road tripping, and doing other socially distant recreation activities are a part…
Thriving E-Commerce Means Record Shipping Numbers For UPS
It’s difficult to even imagine this current crisis without our e-commerce infrastructure. Whether you’re shopping for necessities or just looking for ways to alleviate stress levels in the middle of…
Massive Omnicom-owned Agency DDB Promotes Data and Performance Marketing Pros as Global and North American CEOs
Let me provide some context for you in the form of a brief history lesson. In case you’re unaware, DDB Worldwide is a subsidiary of the large advertising conglomerate Omnicom,…
As Luxury Goes Digital, High-end Brands Bolster E-commerce Presence
In Los Angeles County’s Beverly Hills, Rodeo Drive is a popular tourist destination, well known for the display of luxury and high-end items. Of course, as you are probably aware,…
E-Commerce Industry Insights From Top Global Markets
With COVID-19 locking down large portions of the world, we’ve seen e-commerce play a vital role. With most major countries’ infrastructures going mostly digital, there’s been a huge transition for…
Why We Decided to Give Our Staff Juneteenth Off
The Emancipation Proclamation famously put Abraham Lincoln in the history books as one of the greatest presidents in the history of the United States. And for good reason. Most of…
Prioritizing Mental Health and Mindfulness in a Global Pandemic
Stressed out? Tired? Need a break? I think for all of us, the answer right now is a resounding “hell yes”. Let’s be honest, quarantine is rough. It’s nothing to…
Standing Up For What’s Right and Being the Change
At Advertise Purple, we stand with the massive number of passionate protesters in all 50 states and 20+ countries worldwide actively speaking up to make certain George Floyd’s senseless and…
5 Tips to Proactively Boost Average Order Values (AOV)
Even under normal circumstances, in e-commerce, average order value (AOV) is a key metric to consider. However, given the unavoidable recent public health crisis, now more than ever, we’re seeing…
In Wake of COVID-19, Firms Flock to AI Development for Value and Cost-Benefit
Here at Advertise Purple, we’ve kept it somewhat under wraps but are currently in the ‘beta’ development stage of a new A.I. platform. There is plenty of information on its…
Is Proprietary Marketing Technology Still Worth the Investment?
It was in an iPhone ad in 2009 when Apple famously coined the phrase, “there’s an app for that.” Technology, at its core, is designed to make our lives easier.…
