Industry Happenings
Reflecting on Q3 2024: Key Insights & Performance Metrics
We have officially entered Q4, which means it’s time to reflect on the performance and key trends we saw during Q3 2024. This period, from July 1-September 30, 2024, stood…
Unlock New Opportunities With Social Commerce
As e-commerce and social media continue to be staples in daily life, platforms are offering brands a new way to engage with consumers and drive sales. Enter social commerce –…
Consumer Trends Shaping Online Shopping In 2025
behaviors. Despite concerns around economic uncertainty and rising food and utility costs, global spending is expected to increase by 6% in 2025. A report by NielsenIQ projects that consumers will…
15 Frequently Asked Questions About Affiliate Marketing
At Advertise Purple, we collaborate with potential clients, those who have just launched their affiliate programs, and long-time clients who have experienced the success of the channel firsthand. Every day,…
Prepare for the End-Of-Year Shopping Surge
As we near the last quarter of 2024, it’s time to ramp up your affiliate marketing strategy and prepare your ecommerce brand for the biggest shopping days of the year.…
The Future Of Affiliate Marketing: Key Trends To Know
Affiliate marketing continues to evolve significantly over the years, and 2024 is no exception. As digital landscapes shift and consumer behaviors change, new trends and strategies emerge that redefine how…
Prime Day 2024: Insights & Highlights
The month of July proved to be a significant period for online shopping and driving affiliate traffic this summer, which can be marked by two events: Independence Day on July…
Unlock the Power of Card-Linked Offers
Card-linked offers are gaining momentum as a powerful affiliate marketing strategy. A February survey by PYMNTS asked 2,108 respondents about their card-linked offers usage. It found that 2 in 5…
Sustainable Shopping Trends: Insights and Strategies for E-Commerce Brands
In recent years, consumer behavior has shifted significantly towards more sustainable shopping practices. The demand for eco-friendly products and brands committed to sustainability is on the rise, and this trend…
5 Reasons to Allow Trademark Bidding by Affiliates
For many companies, allowing affiliates to bid on their trademarked keywords is a big no-no. It’s often called out in the program terms as a restricted activity that carries heavy…
