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Why Most Publishers Believe ‘Last Click’ Shouldn’t be the Only Commerce Content Attribution Metric

Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering affiliates to work with, it’s of the utmost importance to keep track of their success …

Why Most Publishers Believe ‘Last Click’ Shouldn’t be the Only Commerce Content Attribution Metric Read More

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