With COVID-19 locking down large portions of the world, we’ve seen e-commerce play a vital role.
With most major countries’ infrastructures going mostly digital, there’s been a huge transition for consumers from shopping at retail brick and mortar establishments to utilizing online alternatives.
So, how has this played out in six major portions of the world? Namely, The United States, The United Kingdom, Latin America, France, Australia, and Asia?
Well, we took a look at some recent information on those regions to see specific data on what’s happening. Seemingly, shoppers are of course utilizing online shopping in ways they previously weren’t. But how many of those shoppers are forming habits that will stick, hopefully long after the pandemic is over?
We’ve done the work for you and compiled some of the most comprehensive industry articles from around the globe. We’ve gone ahead and listed key takeaways from each article so that you can get a high-level understanding of what’s going on. That said, if you wish, feel free to click the link for each region to learn more.
So, let’s begin, shall we?
The United States of America
Key takeaway: PYMNTS.com surveyed more than 2,000 U.S. adults and found that 30% or more of Millennials and Gen X-ers have shifted their retail lives online and plan to at least partially continue those habits after the pandemic is over with.
The United Kingdom
Key takeaway: The Office for National Statistics reported that online accounted for 33.4% of all retail sales in the U.K. in May, a record high, while overall retail sales were down more than 12%.
Key takeaway: eMarketer, citing data from McKinsey & Company, reports that 20% of French consumers expect to increase their online spending on groceries after the pandemic, and 15% expect to shop more online for non-grocery items.
Key takeaway: Power Retail is reporting that 60% of Australians overall and 79% of both Millennials and shoppers in Gen Z expect to continue buying essentials online even after the COVID-19 threat subsides.
Key takeaway: Inside Retail Asia, citing a report from research firm GlobalData, reports that nearly 44% of consumers are spending more time on social media during the pandemic. This means that brands should be increasing their organic and paid social efforts in order to connect with more consumers.