Frequently asked questions
Have a question about our services and how it works? Browse through the list frequently asked questions and contact us if you still need any answers.
There are numerous affiliate networks to join. Entry depends on a number of questions, including your offer, vertical, current affiliate volume, and level of compliance needed. Speaking with an Advertise Purple representative will help clarify which network is best for your company.
In most cases, yes. Each affiliate network has a small percentage of unique publishers, and these can bring new, additional value to your affiliate program. However, it’s important to note, adding on supplemental programs typically won’t garner the same volume as the original program did.
In almost all cases, no. Affiliate networks typically charge three fees: setup fee, monthly minimum fee, and percentage of commission paid to affiliate fee. These vary based on the network. As an accredited agency with all top tier affiliate networks, Advertise Purple can help negotiate fees and terms. Speak with a representative today to learn more.
Yes. We have 24-7, global brand compliance monitoring to ensure all partners are abiding by program guidelines.
We work on a performance basis, meaning we only charge you based on sales that come in*
Cost per acquisition.
Media buy is the purchase of advertising inventory. Advertising inventory can be defined as banner space on website, access to an email list, mobile ad units, etc. Media buys are conducted with a goal of attracting leads/sales for our merchant(s).
Pay per click marketing.
Terms are synonymous, both referring to a third party whom promotes your brand at no upfront cost. Instead, they charge a revenue share upon sales conversion.
Yes, both referring to the company who sells products online and interested in recruiting affiliates to help their promotion.
Cost per thousand impressions. It is a popular way to quantify the sale of advertising units.
No. Our internal data and publisher white paper prove this is a common misconception. Coupons have positive results for a number of reasons, some of which may not be applicable to your brand. Please consult with an Advertise Purple representative to learn more.
Affiliate promote your brand a number of ways, the most popular including: coupon site, PPC, SEO, display advertising, email lists, social, toolbar, and many more. Speak with an Advertise Purple representative to see which medium works well for your brand and affiliate program goals.
You will have immediate access to our 24-7, global brand compliance monitoring software. You’ll receive daily reports ensuring all terms are followed.
Yes, however it’s important to make sure you communicate with affiliates and monitor your program term compliance often.
No, affiliates are paid from the network. You (Merchant) pay the network.
The merchant does. It’s important to set a competitive payout structure based on top competitors in the vertical and network in order to attract premium publishers to promote your offer. Please consult with an Advertise Purple representative to learn more.
Yes, however in most cases if entry costs seem exorbitant, you should reconsider this option. We do not suggest entering the affiliate space as an initial marketing medium.
Depends if the program is under management with an OPM or not. Under the direction of an affiliate management agency, sales typically begin immediately upon launch. Please consult with an Advertise Purple representative to learn more.
You should expect to match 20%-30% of your annual company revenue. In many cases, you will see more. Please consult with an Advertise Purple representative to learn more.
Majority of our brands have internal marketing team that aid Advertise Purple in managing the affiliate program. Advertise Purple, and OPMs in general, have unique skill set to find success in the affiliate space. We have affiliate contacts and years of environmental data to structure and maximize contribution of affiliates and the program overall. Please consult with an Advertise Purple representative to learn more.
Advertise Purple, and OPMs in general, have unique skill set to find success in the affiliate space. We have affiliate contacts and years of environmental data to structure and maximize contribution of affiliates and the program overall. Please consult with an Advertise Purple representative to learn more.
We did not see immediate path to success in your vertical with our affiliate partners at this time.
A percentage based on performance. Advertise Purple, and OPMs in general, have unique skill set to find success in the affiliate space. Please consult with an Advertise Purple representative to learn more.
Yes, we have an internal affiliate team that runs select offers.
With over 9 years and $22million in affiliate sales driven, the short answer is yes. We work with publicly traded companies down to 10 person private organizations, all of which get our complete dedication to maximizing affiliate sales channel. Please consult with an Advertise Purple representative to learn more.
We focus on over 15 of the largest verticals online. Please consult with an Advertise Purple representative to learn more if yours fits.
No.
You will be assigned two dedicated project managers that you can access 9-5pmPST.
In addition to our software that tracks all data points, you can also continue to login to your network account to see sale patterns.
Yes.
That can vary depending on a few factors. Please consult with an Advertise Purple representative to learn more.
