Industry Happenings Archives
Why Most Publishers Believe ‘Last Click’ Shouldn’t be the Only Commerce Content Attribution Metric
Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering affiliates to work with, it’s…
4 Reasons A.I. in Affiliate Marketing Management is Something to Embrace, Not Fear
At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society. The antiquated view of “robots” working on…
The Future of Advertising
I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of the pioneers working on Madison…
This Study’s Findings Will Make You Rethink Not Having an Affiliate Strategy
When implementing a digital marketing strategy, there are a lot of options to sift through. Just a few channels to consider are email, pay-per-click (PPC), display advertising, social media marketing,…
At Advertise Purple, We Don’t Sacrifice Productivity to Maintain Our Great Office Culture and it Shows
When you are constantly winning awards for your growth and business success, while also being touted as one of the best places to work in the country from a work/life…
Why Empowering Your Employees is the Best Perk You Can Offer
At Advertise Purple, we have free lunches every Wednesday. We have numerous happy hours celebrating birthdays, anniversaries, holidays, and the like. We have great health insurance and a great 401k…
The Best Last-Minute Sales Trick For Black Friday & Cyber Monday
The first recorded use of the term “Black Friday” was used not to describe crazed holiday shopping but to describe what at the time was one of the most crushing…
Some 2020 B2B Predictions For You to Sink Your Teeth Into Heading to The New Year
Now’s the time when you might expect to see a lot of coverage about Q4 and the holiday push for brands and consumers alike. Cyber Monday and Black Friday are…
Rakuten Just Dropped a 2019 Holiday Shopping Infographic All Merchants Need to See
Rakuten is one of the more noteworthy global brands out there, period, and as a leader in the affiliate marketing network space when they drop insights, it’s almost certainly worth…
The Balance of Growth and Loyalty in E-Commerce is the Hidden Key to Scaling Your Business
At first glance, it seems obvious that any marketing strategy aims to attract new customers and keep existing ones. After all, no one expects a business to grow by relying…
Email Marketing Essentials for Affiliates & E-Commerce Businesses
Email marketing is seeing a resurgence as affiliate publishers and e-commerce managers recognize the power it still holds. The old generic email-blasts may be dead but smarter strategies are now…
Worried About Coupon and Discount Affiliate Sites Cannibalizing Sales? Here’s Why You Shouldn’t Be…
In the affiliate world, coupon and discount sites are a touchy subject and we kind of get why. One of the most common objections we come across with new clients…
