Industry Happenings
Could A.I. and Machine Learning Change the Affiliate Game?
Today let’s talk about robots in advertising. I’m not talking about a robot dressed like Don Draper smoking mechanical cigarettes, though I honestly kind of wish I was. Rather, I’m…
Motivation Secrets For Maximizing Affiliate Performance
The success of an affiliate marketing campaign is directly related to the performance of its publishing partners. Highly motivated affiliates produce better results for merchants which leads to greater sales…
Are Consumers the Only Cyber Week Winners? Not Necessarily…
We’ve all seen the outrageous news stories covering Black Friday. Complete with fights breaking out, tug-o-war battles over flatscreen TVs, lines wrapping around the block, generally horrible behavior from middle-aged…
6 Tips For Maintaining an Effective Affiliate Marketing Strategy
Hopefully, if you’re reading this, you already have a pretty decent idea of what affiliate marketing is. After all, you clicked on a link to an article published by a…
Attention Brands: Why Black Friday and Cyber Monday Shouldn’t Be Your End-all Be-all in Q4
Whether we’re talking e-commerce or in-store foot traffic, it should be a surprise to no one familiar with how calendars work that the fourth quarter is the most action-packed time…
The 5 Best Ways To Drive Traffic To Your Website
Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the…
Affiliate Marketing Strategies for 2019
As the digital landscape changes, affiliate marketing strategies also need to adapt to keep up with the pace. Search engine optimization, email marketing, and the classic product review format are…
Advertise Purple: Where Happy Employees Lead to Award-Winning Revenue Growth
You always hear about “work-life balance” at companies looking to attract stellar new hires. I mean, it makes sense. You want your employees to be smart and capable, but even…
An Argument Against ‘Buffet Logic’, For Affiliate Marketing
I have a confession. I am addicted to the $13.99 all you can eat buffet down the street from my apartment. Mind you; I use ‘buffet logic’ when reviewing the…
6 Tips For Training Millennials
Millennials get a bad rep. For no real reason. While some employers may claim they’re hesitant to hire us, believing we’re all lazy and self-absorbed, Advertise Purple has come to…
Successfully Measuring the ROI of Influencer Marketing
Influencer marketing is one of the hottest channels of the last few years. It’s grown into a multi-million-dollar industry and doesn’t look set to slow down any time soon. Part…
How Searching for the Right Marketing Affiliates Without Help Can Be Like Shopping in the World’s Most Confusing Grocery Store
Affiliate marketing described in the form of a somewhat aggressive (but accurate) analogy based on supermarkets: Imagine a massive fully-stocked supermarket without any labels in the aisles and items presented…
