Posts
3 Must-Read Books if You Work in Marketing
Today’s most successful marketers are the ones who constantly do research, social listening, and stay up to date on what’s new in marketing to incorporate…
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How you can optimize your current affiliate program with incentives
At Advertise Purple we’ve worked with thousands of clients to build their affiliate program from the ground up. On every first call we walk them…
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Advertise Purple Attends Rakuten Advertising’s Deal Maker Conference and Golden Link Awards
This past week our team had the opportunity to attend Deal Maker USA and the Golden Link Awards, hosted by our trusted partner Rakuten Advertising.…
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All the analytics tools your e-commerce startup needs
Today it’s easier than ever to start your own company. With free website builders and low startup costs, you can have your e-commerce storefront up…
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Top Performing E-Commerce Industries This Year
E-commerce has taken the world by storm in the last decade, the internet is rapidly becoming the main way we buy things. Online shopping catapulted…
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The data analytics you should be using but probably aren’t
Brands are opting for performance based marketing as a cost-effective model to reach new audiences and focus on driving conversions. Over the past few years,…
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How to leverage cookie data as an e-commerce brand
With e-commerce continuing to dominate the retail landscape it is more important now than ever for brands to be aware of all the data at…
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The Best Social Listening Tools for 2023
Virtually every company should have some form of social media. That’s been the standard for a while now. Sure you can have affiliates post about you and…
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Increase your organic traffic with SEO
Did you know there are over one billion websites on the internet? What’s more, Google processes almost 100,000 search queries every second, totalling to well…
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Is tech adoption still a problem in a tech-centric world?
If the words ‘tech-optimized,’ ‘data-driven,’ ‘automated solutions,’ and ‘artificial intelligence’ leave you intrigued but slightly unsettled, then you fall on the side of most business…
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The Truth Behind Our Growth
“Six years in a row…is that even possible?” “How are you the only affiliate marketing agency to achieve this?” “…and you only offer affiliate?” Consistent…
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Rise of the Robot… Influencer
We all know what it’s like to get catfished. You’re swiping on Tinder and find the one. You get to talking for a few weeks…
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Mastering the Art of Customer Relationships
So you’ve seen some success since launching your business. Now how do you stay afloat with hundreds of thousands of competitors vying for your customers’…
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Marketing Trends in 2023
Happy (late) New Year! While we were late to the first ball drop, here is another… the marketing landscape is already shifting and we’re only…
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Publisher Spotlight: Rakuten Rewards
By Alex Cramer What better way to ring in the new year than a bump in affiliate sales? If you want to drive big sales,…
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Luxury Retail Sales Remains Strong Despite Economic Turmoil
Whether they’re paying six figures for a three-minute ride in a private jet (do you think they served peanuts?) or $25,000 for a pair of…
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How to Create Employee Satisfaction During Turbulent Times
By Alex Cramer You’ve read the headlines while scrolling through the newsfeed on your phone, and so have your employees. Inflation is up, interest rates…
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Publisher Spotlight: A360 Media
By Alex Cramer In the world of affiliate marketing, bigger isn’t always better. After all, even if a publisher has a large audience, you still…
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Advertise Purple is Named a Fastest Growing Company by Inc. Magazine for the Fifth Year in a Row
By Alex Cramer It’s easy to get caught up in the grind. Day after day at Advertise Purple, we push ourselves to be the best…
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How to Build a Community Around Your Brand
By Alex Cramer As the great philosopher Biggie once said “Mo’ money, mo’ problems,” or in other words, sometimes the solutions to your problems can…
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Why you Shouldn’t Trust 3rd-Party Consumer Data
By Alex Cramer Would you pay full price for a car that didn’t have wheels? Or would you go over-asking for a house that had…
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Rising Digital Advertising Prices Push More Brands into Affiliate Marketing
By Alex Cramer You don’t have to watch CNN or read the Wall Street Journal to know that prices are shooting up everywhere. Whether you’re…
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Wall Street Journal Becomes Affiliate Marketing Publisher with the “Buy Side”
By Alex Cramer In news first reported by Axios, The Wall Street Journal, one of America’s most trusted sources for news, has officially launched its…
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Considering the Meaning of Juneteenth
By Alex Cramer If I were to ask you when slavery ended in America, those of you who paid attention in history class might say…
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Why Brand Personalization is Essential for Your Business Success
By Alex Cramer You walk into your neighborhood diner and the staff says hello and greets you by name. You sit down and before you…
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Why Your Startup Needs an Affiliate Marketing Campaign
By Alex Cramer There are no easy days in the jungle. Some animals want to be king, while others just want to survive, but either…
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Advertise Purple’s New Hybrid Work Model is a Success
By Alex Cramer Remember when we had to work from home all the time? It was great! You’d roll out of bed in the same…
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Affiliate Marketing Projected to Grow to $36.9 Billion by 2030
By Alex Cramer In September 2000, a pre-streaming era Netflix offered to sell out to Blockbuster Video for $50 million dollars. Blockbuster’s CEO laughed at…
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The Biggest Mistakes Brands Make With Self-Run Affiliate Campaigns
By Alex Cramer Have you ever dove face-first into an empty swimming pool? What about driving your car the wrong way down a freeway with…
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Why you Need to Optimize Your Brand for Social Commerce
By Alex Cramer Decades ago, when we listened to music on iPods (RIP to a real one) and ordered takeout over the phone, we used…
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A Guide to Understanding Your Affiliates
By Alex Cramer If I told you a bunch of animals broke out of the zoo, you’d probably be pretty curious about what kind they…
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How to Increase Your Customer Lifetime Value
By Alex Cramer In the battle of old vs new, new pretty much always wins, right? New is fun. New is exciting. New is cutting…
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Advertise Purple Recognizes Top Performers in Cabo San Lucas
Cabo San Lucas…beautiful blue water, white sand beaches and warm tropical sun. It’s the perfect place to relax, stare at the waves or lounge by…
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The Most Important E-Commerce Trends for 2022
By Alex Cramer The rewards are massive, the competition is cutthroat and there’s a razor-thin margin between success and failure. Whether it’s Squid Games, Hunger…
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Affiliate Marketing vs. Paid Advertising
By Alex Cramer The average Super Bowl commercial costs about $5.5 million for thirty seconds of airtime. Per second, it’s the most expensive advertising real…
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Partner Spotlight: Incubeta – Part 2
By Alex Cramer In part 2 of our conversation with Incubeta partnership manager Callum Kennelly, group commercial director Alex Haynes and senior partnership manager Chris…
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Partner Spotlight: Learn how Incubeta Builds Paid Affiliate Marketing Campaigns for Their Clients with No Upfront Costs
By Alex Cramer When people say, “You get what you pay for”, that usually means that if you pay nothing, then you should expect nothing…
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AdPurp Makes Global Connections at the Affiliate World Conference in Dubai
By Alex Cramer There’s a common phrase that will probably be meaningless to younger generations: “water cooler talk”. We lost a lot during Covid, and…
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How to Build Your Network with the Right Affiliates
By Alex Cramer Affiliate marketing is pretty simple, right? You throw a link to your website on another website and then go play Xbox and…
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Why You Need to Optimize Your Brand for Mobile Shopping
By Alex Cramer Willie Sutton was one of the most famous bank robbers in American history. He held up his first bank at the age…
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How the Pandemic Changed Affiliate Marketing Forever
By Alex Cramer Do you ever scroll back on your timeline and look at your life from before Covid? Just so you could reflect on…
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Affiliate Management Companies Drive Your Sales
Is profiting from affiliate marketing easy? Yes and no: Yes – If you connect with leading networks through a top affiliate marketing company, it’s easy…
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Rakuten Advertising Names Advertise Purple a Platinum Agency Partner
By Alex Cramer At Advertise Purple we like to win. Breaking our own sales records, driving spectacular growth year-over-year and becoming the premier affiliate marketing…
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Team AdPurp Steps out for a Night at the Movies!
By Alex Cramer Let’s be real. WFH life was fun for a minute. Zoom calls in your PJs, no commute, and never having to clean…
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Turn Facebook’s Advertising L into a Win for Your Brand
By Alex Cramer If you saw a bunch of Silicon Valley tech bros smashing their kombuchas against the ground and rage driving their Priuses at…
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The Value of Cashback Sites to Your Affiliate Program
By Alex Cramer It’s an odd fact that people love to be scared. That’s why we watch horror movies, go sky diving, ride roller coasters…
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Advertise Purple Named a Fastest Growing Company by Inc. for the Third Year in a Row
By Alex Cramer If you see us desk dancing and bottle poppin’ in the AdPurp offices, its because in the immortal words of Diddy “I…
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How to Sell in Europe’s Trillion Dollar E-Commerce Market
By Alex Cramer You ever go back to your hometown, stop by the local bar and see that one guy you knew from high school?…
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How Affiliate Marketing Can Fight Cart Abandonment
By Alex Cramer Your cursor hovers over the “Complete Purchase” button. You’re one second away from clicking it when the phone rings, your kid cries,…
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How to Use Online Marketplaces to Boost Your Sales
I want to ask you a question with an answer that is both simple and complicated at once. You ready? Here it is. Why do…
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