February 20, 2023

Mastering the Art of Customer Relationships

So you’ve seen some success since launching your business. Now how do you stay afloat with hundreds of thousands of competitors vying for your customers’ attention? 

Creating life long customers is the key to any successful business, but developing these relationships is difficult. There are literally millions of other options for your customer to go with. What makes them ignore everyone else and keep coming back to you? You could have the best product, it could be your pricing, or it could be a personal connection with your brand. 

Fortunately, we’ve been in the industry long enough to know a few things about customer loyalty and how to increase CLV. At Advertise Purple we know that it’s way cheaper to keep customers than get new ones. That’s why we collect so much data to amplify customer experience and retarget them again and again. Here is our team’s list of the 5 most important contributions to customer experience.

Quality > Everything

The first step in creating life long customers is making sure the quality of what you’re offering is worthy of their returned service. Customers’ wants are simple – that their needs be met. If they are not satisfied with your product or service, they simply will not purchase it again. You need to emphasize your product’s value to consumers and then exceed their expectations in order to gain a loyal customer base.

Get to know your customers & let them get to know you

Customers increasingly want to feel a connection with the brands that they use. As brand’s build their own persona and brand stories, customers choose companies that align with their personal values and story. As a result, customers want to engage more with the brands they use. Engagement through social media, discounts, customer service and more require personalization to enhance the customer-brand relationship.

Grab your data and run

If you aren’t keeping track of every transaction and lead generated through your digital platforms, what are you doing? Tracking user data is the single best tactic for remarketing and increasing CLV. Our software Purply allows companies to understand individual customers better and provide tailored offers to enhance customer experience.

Olivia D., our Director of Account Management Development explains it like this, “By having a full understanding of how a customer is navigating their user journey, from top-of-funnel interactions to point of purchase, and understanding the type of customer they are, we are able to deploy the proper strategies through the affiliate channel to ensure that the user is in the best possible place to convert along that path. By drawing these insights and testing out these strategies, we are able to get even more creative with our recommendations to foster loyalty and keep users returning to our brands time and time again.” 

Take advantage of AI

Automating certain processes is helping companies save time and money on marketing tasks and customer service. AI can perform remarketing campaigns, draft emails, send out surveys and promotions. It can also help improve customer experience via chatbots on a brand’s website which have programmed responses to the most frequently asked questions. Advertise Purple recognized the value of tech in improving customer experience early on with Purply. The software seamlessly integrates transaction data for each client and produces activation and optimization suggestions based on trends, affiliate performance, and countless other factors.

Client Dashboard in Purply
Keep your customers in the loop

The last thing is to keep your customers informed. Everything from new product launches, sales, and exclusive offers should be sent out to your entire email list. Build community around advents in your brand’s timeline – your founders day, national holidays relating to your brand etc. When a customer feels connection on behalf of a brand they are more likely to connect with the brand themselves.

Customer experience is a difficult art to master, it takes time. Luckily for you, we’ve already experienced the learning curve and can impart our wisdom on your behalf. Getting customers is the hardest part, but we’re good at that too ;). Keeping customers is one of those skills that can be learned and it’s a gift that keeps on giving. Remember, you don’t need to be liked by everyone, just loved by a few to keep your business thriving in today’s market.

Are you getting started in affiliate marketing or looking to improve your current program?

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