Bradley Keys

Bradley Keys

Bradley Keys is a seasoned digital marketing strategist with extensive experience in affiliate management and SEO. As the founder of All Star Digital, Bradley helps brands maximize their online impact through innovative strategies and targeted content. When he’s not crafting marketing magic, you can find him sharing insights on LinkedIn or enjoying life in Los Angeles.

Posts

How Brands Use ShareASale (AWin) to Grow Affiliate Revenue (Step-by-Step Guide)

By Bradley Keys / May 29, 2026

Quick Summary ShareASale, now integrated into the Awin affiliate network, remains one of the largest affiliate marketing platforms for ecommerce brands looking to grow through…

Brand Referral Bonus on Amazon: Complete Breakdown

By Bradley Keys / May 23, 2026

Amazon’s Brand Referral Bonus gives enrolled sellers an average 10% bonus on the sales price of purchases generated from non-Amazon marketing efforts. That bonus arrives as…

Amazon Brand Referral Bonus: How to Earn It (2025)

By Bradley Keys / May 21, 2026

Amazon’s Brand Referral Bonus gives enrolled sellers an average 10% bonus on the sales price of products sold through off-Amazon marketing efforts. For brands already running…

Amazon Attribution Beta: History & Current Status

By Bradley Keys / May 19, 2026

Amazon Attribution is no longer a beta experiment, it’s a production-grade measurement tool available to every brand-registered seller. Amazon launched its Amazon Attribution program in 2018…

How to Access Amazon Attribution in Seller Central

By Bradley Keys / May 17, 2026

 Finding Amazon Attribution inside Seller Central trips up more sellers than you’d expect. The feature sits inside the Amazon Advertising Console rather than the main…

Who Can Use Amazon Attribution? Eligibility Guide

By Bradley Keys / May 15, 2026

Amazon Attribution can be used by all eligible vendors, sellers, registered brand owners, and Kindle Direct Publishing (KDP) authors that are part of the advertising…

Amazon Attribution Tags: Setup & Tracking Guide

By Bradley Keys / May 13, 2026

Amazon Attribution tags are tracking parameters appended to destination URLs that connect external clicks, from affiliate publishers, email campaigns, or paid social, to on-Amazon conversions…

Amazon Attribution Links: How to Create & Use Them

By Bradley Keys / May 11, 2026

 Amazon Attribution links are tagged URLs that let you measure how off-Amazon traffic, affiliate clicks, social ads, email campaigns, converts into product page views, add-to-carts,…

What Is Amazon Attribution? How It Works in 2025

By Bradley Keys / May 9, 2026

Amazon Attribution is a free measurement tool inside the Amazon Advertising console that tracks how traffic from non-Amazon channels, social, email, search, display, and affiliate,…

Amazon Attribution: The Definitive Guide (2025)

By Bradley Keys / May 7, 2026

Amazon Attribution is a free measurement tool that lets brand-registered sellers and vendors track exactly how off-Amazon marketing channels, social ads, search campaigns, email, affiliate…

SEO Affiliate Marketing: How Content Affiliates Drive Sales

By Bradley Keys / May 5, 2026

 SEO affiliate marketing is the practice of recruiting publishers who rank organically for product-related search queries and monetize that traffic through your affiliate program. Nearly eight…

ROI Affiliate Marketing: Benchmarks & How to Measure

By Bradley Keys / May 3, 2026

Many businesses report an average ROI of about $12 in revenue for every $1 spent on affiliate marketing, but that headline number hides massive variance…

Affiliate Marketing Financial Services: 2025 Playbook

By Bradley Keys / April 29, 2026

Affiliate marketing in financial services operates under tighter regulations, higher CPAs, and longer conversion windows than standard DTC ecommerce. Credit card programs routinely pay $50–$200+…

Performance Based Marketing Agency: Models Explained

By Bradley Keys / April 27, 2026

A performance based marketing agency charges you based on outcomes, sales, leads, or revenue, rather than hours logged or retainers billed. The most common pricing models…

Affiliate Agency: How to Choose the Right Partner

By Bradley Keys / April 23, 2026

 An affiliate agency manages your affiliate program end-to-end, recruiting publishers, activating campaigns, optimizing commissions, and enforcing compliance, so your internal team can focus on product…

Affiliate Tracking Software: 7 Platforms Compared (2025)

By Bradley Keys / April 13, 2026

Affiliate tracking software is the infrastructure layer that determines whether you can trust your revenue attribution data, or whether you’re paying commissions on phantom conversions.…

TikTok Shop Creator Affiliate: Features & Commissions

By Bradley Keys / April 11, 2026

TikTok Shop creator affiliates earn commissions by promoting seller products through shoppable videos, LIVE streams, and product showcases, all with in-app checkout that keeps the…

TikTok Affiliate Creator: Roles, Earnings & Tips

By Bradley Keys / April 9, 2026

A TikTok affiliate creator promotes products listed on TikTok Shop through shoppable videos, LIVE streams, and their profile’s Product Showcase tab, earning a commission on…

TikTok Shop Affiliate Requirements (2025 Update)

By Bradley Keys / April 7, 2026

TikTok Shop affiliate requirements differ sharply by role (creator vs. seller), by region, and by creator type. There are three creator types, Affiliate, Marketing, and Official…

How to Become a TikTok Shop Affiliate (2025 Steps)

By Bradley Keys / March 31, 2026

Becoming a TikTok Shop affiliate requires a minimum of 1,000 followers, identity verification, and a clean account history, then you apply through Creator Tools directly…

TikTok Shop Affiliate: Ecosystem Overview for 2025

By Bradley Keys / March 29, 2026

A TikTok Shop affiliate is a creator who earns commission by promoting a brand’s products through shoppable short-form videos, livestreams, and product showcases, all within…

TikTok Shop Affiliate Program: Complete 2025 Guide

By Bradley Keys / March 27, 2026

The TikTok Shop affiliate program is a commission-based partnership model built directly into TikTok’s native commerce infrastructure, connecting brand sellers with creator affiliates who promote…

How Many Followers for Amazon Influencer Program?

By Bradley Keys / March 25, 2026

Amazon does not publish a minimum follower count for its Influencer Program.  Amazon does not publicly state a minimum follower count to join the program, there…

How to Get Approved for Amazon Influencer Program

By Bradley Keys / March 23, 2026

Getting approved for the Amazon Influencer Program comes down to three signals Amazon’s review team evaluates: engagement rate, content consistency, and niche relevance to shoppable product categories.…

Advertise Purple Expands Affiliate Performance Strategy with ClickMint CRO Partnership

By Bradley Keys / March 9, 2026

Affiliate marketing has historically been driven by scale. More publishers. More placements. More traffic. Over the past decade, we have helped lead that growth, building…

How to Setup an Affiliate Program: Full Guide (2025)

By Bradley Keys / March 1, 2026

To setup an affiliate program that actually generates revenue, you need four things working in concert: a network or tracking platform, a commission model tied…

Seasonal Affiliate Insights: How the Shift from August to September Impacts Performance

By Bradley Keys / September 4, 2025

September is a curious month in ecommerce—not quite the back‑to‑school frenzy of August, but not yet the holiday rush of October. It’s that in‑between stretch…

AdPurp Nominated as Agency of the Year Finalist at Conn3ct 2025

By Bradley Keys / July 28, 2025

There are marketing conferences — and then there’s Conn3ct. Hosted by Commission Factory and Awin, Conn3ct isn’t just another calendar fixture for the affiliate-curious. It’s…

How to Actually Use AI in Affiliate Marketing—Without Drinking the Kool-Aid

By Bradley Keys / July 1, 2025

There’s a peculiar phenomenon unfolding in marketing circles: people are treating ChatGPT like it’s the Oracle of Delphi and not, in fact, a probabilistic language…

The Great Consumer Pivot: What’s Actually Changing in 2025 (And Why Your Brand Should Care)

By Bradley Keys / May 28, 2025

If you’re running a D2C brand in 2025 and wondering why yesterday’s playbook isn’t pulling the same numbers, it’s not just you—it’s the consumer. In…

Operator to Architect: How Jonathan Moisan Is Redesigning Affiliate Marketing

By Bradley Keys / May 21, 2025

Welcome to another edition of our Employee Spotlight series—where we shine a light on the people who make Advertise Purple one of the most respected…

Affiliate Market Dynamics 2025: How Brands Are Winning in a Volatile Economy

By Bradley Keys / May 13, 2025

At Advertise Purple, we don’t just watch the market—we model it. Our latest whitepaper, Navigating Market Dynamics (Q2 2025), represents the culmination of months of…

Improving Margins: Optimize Your Conversion Rates (Without Losing Your Mind)

By Bradley Keys / May 5, 2025

Let’s face it, tariffs are squeezing margins tighter than your favorite jeans from college, and marketplaces like Amazon are skimming off more profits than you’d…

Part 2: Tariffs, Tactics, and the Affiliate Advantage – How Smart Ecom Brands Are Navigating Ecom in 2025

By Bradley Keys / April 14, 2025

You know the feeling when your favorite TV show hits a cliffhanger and you’re left desperately refreshing your screen for updates? Yeah, the tariff saga…

Team Happiness is Our Secret Sauce: Advertise Purple’s Employee Satisfaction Hits New High!

By Bradley Keys / April 10, 2025

At Advertise Purple, our team’s happiness and fulfillment aren’t just buzzwords—they’re as essential as our morning coffee (and trust us, that’s pretty essential!). To keep…

TikTok Creator Power: The Secret to Fast Affiliate Sales Growth

By Bradley Keys / April 9, 2025

Launching your TikTok Shop and onboarding creators seems straightforward—until the sales figures stall. Most brands quickly discover that generating meaningful sales through TikTok affiliates is…

Tariffs, Tactics, and the Affiliate Advantage: How Smart Ecom Brands Are Navigating 2025

By Bradley Keys / April 4, 2025

As of April 2025, new tariffs are reshaping the e-commerce landscape—and if you’re in affiliate marketing, this matters more than you might think. From a…

Goodbye Cubicles, Hello Virtual Vibe: AdPurp Goes Fully Remote!

By Bradley Keys / March 26, 2025

Throwback to the early office days—thanks for the memories! Onward to new virtual
adventures.

Top Strategies for Affiliate Marketing on TikTok in 202

By Bradley Keys / October 29, 2024

Want to start affiliate marketing on TikTok? This guide provides practical steps to help you earn commissions by promoting products through engaging content. From setting…

What do Affiliate Managers Do All Day? Affiliate Manager Guide

By Bradley Keys / October 21, 2024

Maximize Earnings with the TikTok Shop Affiliate Program

By Bradley Keys / October 17, 2024

Want to monetize on TikTok? The TikTok Shop Affiliate Program lets creators earn by promoting products. This article covers how to join, the benefits, and…

Advertise Purple Receives Recognition As Awin Certified Agency

By Bradley Keys / September 5, 2024

The Advertise Purple team is always looking for new opportunities to expand our knowledge and demonstrate our skills in the affiliate marketing industry. That’s why…

Levanta Review: The Best Amazon Affiliate Marketing Tool for Sellers

By Bradley Keys / August 1, 2024

Is Levanta the right tool to boost your Amazon sales through affiliate marketing? In this Levanta review, we’ll dive into its features, benefits, and overall…

The Best Strategies for Impact Affiliate Marketing Success

By Bradley Keys / July 30, 2024

Impact Affiliate marketing on Impact.com connects brands with various affiliates efficiently. This platform helps manage programs with advanced tools for tracking, fraud prevention, and partner…

Affiliate Marketing vs Brand Ambassador Programs: Key Differences and Which is Right for Your Brand

By Bradley Keys / July 1, 2024

Quick Summary Understanding the differences between affiliate marketing vs. brand ambassador programs is essential when choosing the right strategy. Affiliate programs focus on conversions with…

Maximize Earnings: Top Picks for High Ticket Affiliate Marketing Programs

By Bradley Keys / June 28, 2024

Do you want to pivot to a more lucrative avenue in affiliate marketing? High ticket affiliate marketing could be your strategy for substantial earnings. By…

Rakuten Affiliate Network: A Comprehensive Guide for 2024

By Bradley Keys / June 19, 2024

Wondering how to join and profit from the Rakuten Affiliate Network? This guide delivers a no-nonsense breakdown of the essentials, covering everything from sign-up steps…

Awin Affiliate Program: Your Ultimate 2024 Guide

By Bradley Keys / June 19, 2024

Unlocking the full potential of affiliate marketing means choosing a network that offers both depth in partnerships and powerful tools for growth. Awin affiliate program…

Ultimate Guide to Commission Junction (CJ Affiliate)

By Bradley Keys / May 21, 2024

Starting with Commission Junction aka CJ Affiliate doesn’t have to be daunting. In this guide to Commission Junction, learn the fundamentals of account setup, advertiser…

Essential Ecommerce KPIs: Your Guide to Measuring Online Store Performance

By Bradley Keys / April 28, 2024

Are you measuring the right ecommerce KPIs to track your online store’s health and progress? Identifying which metrics matter most can be the difference between…