Have you ever wondered what affiliate managers do all day? Maybe you’ve heard the term online or in meetings but aren’t quite sure what the role involves. Or perhaps you’re looking to hire one but aren’t clear what kind of responsibilities they can take care of. As an affiliate management company, we know first-hand what it’s like to work in this position and what the role entails. In this article, we break down what the key responsibilities of an affiliate manager are and exactly what they do all day.
What is an Affiliate Manager?
An affiliate manager is someone who manages the affiliate publishers on behalf of an advertiser. They will recruit new affiliates, manage the onboarding process, and ensure that their audiences are aligned with your target market. They also liaise with existing affiliates to answer their questions, address queries, and resolve any issues that they may be having. An affiliate manager also creates and implements the strategy that has been agreed with the advertiser. They will make recommendations about the best way to approach a campaign and maximize results based on best practice and experience.
What Kind of Activities or Projects do They Work on?
Affiliate managers will work on projects that relate to the successful execution of affiliate campaigns. This might be setting up new programs for an advertiser, suggesting suitable terms that affiliates need to abide by, and creating the marketing content such as links or banner images. There is also a coaching aspect to the role, as affiliate managers often support affiliates on the best way to maximize their click-throughs. They do this by advising them on copywriting techniques, the best promotional channels, and other marketing tactics.
For programs that are already running, affiliate managers deal with the day-to-day inquiries from affiliates and implement promotional campaigns that create sustained referral traffic. They are also responsible for reporting, evaluating what is working well, and identifying opportunities for further improvement. If they work for dedicated affiliate marketing companies like Advertise Purple, then they also fulfill an account management role and support advertisers with their needs.
What Does a Typical Day Look Like?
As with most roles, activities can vary so there isn’t necessarily a ‘typical day’. However, most affiliate managers will have a number of responsibilities, such as;
- Overseeing the day-to-day management of affiliate campaigns to ensure maximum ROI is achieved
- Recruiting and training new affiliates to maximize the quality and quantity of their referral traffic
- Initiating new campaign ideas, including incentivization and bonuses for the program
- Developing affiliate marketing strategies that deliver specified sales volumes
- Analyzing program and campaign activity to identify opportunities for improvement
- Delivering affiliate marketing reports to advertisers and senior management
- Ensuring that commissions and invoices are paid in a timely and accurate manner
Are Affiliate Managers Really Needed?
Affiliate managers play a vital role in the success of campaigns. Many people mistakenly think that they can simply add affiliate links to their website and the commissions will start pouring in. But the truth of the matter is that a lot of optimization needs to take place in order for this to happen – and this is where affiliate managers come in. They’ll coach and support the affiliates to maximize the quality and quantity of their referrals, which generates the best possible results for advertisers. Without an affiliate manager, it can be difficult to achieve the outcomes that you’re looking for since you’re relying on the ability of the publisher alone.
The affiliate manager also takes much of the work out of managing the channel. They reply to all the email queries and new applications, as well as resolving the problems that can sometimes arise. It’s also this person’s job to enforce the terms of the program, such as not bidding on branded keywords. They take care of these elements so that your campaign generates highly profitable income for your business.
Looking for Help with Affiliate Management?
At Advertise Purple, our dedicated team of affiliate managers can help you to extend your reach and generate high-quality leads. We have a network of best-in-class publishers who create engaging content that’s aligned with your strategic objectives. Plus, you’ll benefit from our industry-leading technology which makes tracking and reporting a breeze.
Our experienced team of professionals is always up-to-date with the latest developments in affiliate marketing. We can help you to set up a brand-new affiliate program or manage an existing campaign to maximize results. We can even have one of our affiliate managers do a complementary analysis and strategy session. Contact us today by calling 424-272-7400, filling out the form below or emailing firstname.lastname@example.org.