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Behind every high-performing company stands a group of people who refuse to let standards slip. At Advertise Purple, six of those people are women who have shaped the culture, strategy, and results of this business from the inside out. Celebrating women in the workplace remains a priority throughout the year, but International Women’s Month gave us the perfect moment to say it out loud.
In 2020, the month arrived wrapped in circumstances none of us saw coming. Events were cancelled, plans were shelved, and the world outside got loud and uncertain fast. However, the women we had planned to celebrate kept showing up, kept leading, and kept making this company better. Their recognition was never going anywhere.
Women in the Workplace: Meet the Advertise Purple Starting Six
As an affiliate marketing agency operating at the highest level of performance marketing, the talent behind our results matters enormously.
Devon Norris | Executive Director of Accounts
Very little happens at Advertise Purple without Devon’s involvement. As leader of the accounts team, she oversees the operational core of daily work across the company. Her schedule moves seamlessly between executive discussions and major client decisions, guided by years of experience and insight.
Devon works closely with President Kyle Mitnick and is one of the firm’s primary decision-makers. She manages internal team dynamics and external partner relationships with equal precision. As a bonus, she is widely regarded as one of the top office DJs.
Devon on gender at Ad Purp: “Two out of three department heads at Advertise Purple are women. Gender has absolutely no effect on any decisions made here. Everyone is equally valued, regardless of race or gender, and I’ve never once felt denied an opportunity because of mine.”
Trinity Novak | Director of Analytics and Automation
Trinity combines deep analytical thinking with a warm and approachable personality. Working directly with Kyle Mitnick, she has played a major role in positioning Advertise Purple as a leader in advertising AI and automation. When the company faces a complex data or systems challenge, Trinity is usually the person everyone turns to.
Her approach is both methodical and enjoyable to be around. She makes complex problems feel manageable, and her presence on the team is felt well beyond her immediate department.
Trinity on gender at Ad Purp: “I have the greatest pleasure of working with driven, hardworking women every day who genuinely influence the direction of this company. Kyle also sponsored Devon, Emily, and me to attend A Rare Day, a summit for women in digital media, fashion, and beauty. It was a wonderful experience and a meaningful way to invest in us.”
Marissa Valentino | Project Manager
Affectionately known as Mars, Marissa acts as the connective tissue of the Advertise Purple office. Her involvement spans new account launches, team event planning, and daily operational coordination. Her influence appears in many corners of the business.
New employees frequently credit her warmth and guidance for helping them settle into the company quickly. She brings an energy that improves the workplace simply through her presence.
Marissa on gender at Ad Purp: “Advertise Purple empowers women to be creative and independent. The opportunities are endless here, and not only are the women in this office my colleagues, but they are also my family.”
Kadi Cika | Senior Account Executive
Kadi operates largely in the field and remotely, working across growth partnerships and business development. Her impact is felt throughout the company, even when she is not physically in the office.
Business development can be a challenging space to manage, and Kadi does it with skill and confidence. She consistently identifies new avenues for growth and shares ideas with the
wider team.
Her ability to close deals and maintain meaningful relationships over time has made her an invaluable part of Advertise Purple’s leadership structure.
Emily Chen | Director of Corporate Development
Emily excelled so thoroughly as an account manager that leadership created a role specifically to pass that expertise on to others. The training program she built from scratch has become one of the most effective onboarding tools in the company, getting new hires up to speed faster than any previous approach.
As a UGC marketing agency and full-service affiliate management team, we know the value of great content and great people; Emily embodies both. She travels for industry events, contributes at the executive level, and leads with the kind of quiet authority that earns lasting respect.
Emily on gender at Ad Purp: “Ad Purp evaluates every employee equally, based on ability and effort. Because of that, everyone has the opportunity to grow as much as they continue to put in the work.”
Caroline Fletcher | Account Director
Caroline is one of the hardest-working people in the entire office, full stop. She arrives early, stays late, and approaches every account with a level of care and precision that sets the standard for everyone around her. The people who work for her consistently describe her as an exceptional manager, someone who leads with attentiveness and high expectations in equal measure.
She also happens to have some of the best personal style in the building. Given the competition, it is no small achievement.
The Standard These Women Set
Two out of three department heads are women. Directors, managers, and senior contributors across every function of this business reflect the same reality. Advertise Purple does not celebrate diversity with words; it hires, promotes, and invests in people who earn it, and the results speak for themselves.
These six women are an example of how this company operates. As the team continues to grow, the standard they have set will keep raising the ceiling for everyone who comes after them.
The humans behind the results are pretty extraordinary. Get in touch with our team if you want to work with a team that values people.
