Welcome back to affiliate 101! Today’s topic – all the different types of affiliates you can work with. For anyone just starting to get into affiliate marketing, don’t be wary of learning the ins and outs of the industry. With …
Affiliate 101: Understanding Affiliate Classifications Read More
At Advertise Purple we’ve worked with thousands of clients to build their affiliate program from the ground up. On every first call we walk them through the stages of developing a full affiliate portfolio. We like to think of it …
How you can optimize your current affiliate program with incentives Read More
Brands are opting for performance based marketing as a cost-effective model to reach new audiences and focus on driving conversions. Over the past few years, performance marketing has become more reliant on technology and data analytics in order to build …
The data analytics you should be using but probably aren’t Read More
With e-commerce continuing to dominate the retail landscape it is more important now than ever for brands to be aware of all the data at their fingertips. The online nature of e-commerce makes digital data extremely accessible provided you know …
How to leverage cookie data as an e-commerce brand Read More
Virtually every company should have some form of social media. That’s been the standard for a while now. Sure you can have affiliates post about you and your product, but users aren’t gonna trust a brand they can’t personally interact with. And it’s …
Whether they’re paying six figures for a three-minute ride in a private jet (do you think they served peanuts?) or $25,000 for a pair of sneakers that will be out of style in six months, rich people like to spend …
Luxury Retail Sales Remains Strong Despite Economic Turmoil Read More
By Alex Cramer You walk into your neighborhood diner and the staff says hello and greets you by name. You sit down and before you can even pick up a menu, your server brings you your favorite drink. She then …
Why Brand Personalization is Essential for Your Business Success Read More
By Alex Cramer There are no easy days in the jungle. Some animals want to be king, while others just want to survive, but either way, you need to be faster, stronger, or smarter than the competition if you want …
Why Your Startup Needs an Affiliate Marketing Campaign Read More
By Alex Cramer Have you ever dove face-first into an empty swimming pool? What about driving your car the wrong way down a freeway with a blindfold on? Did you ever shout “YOLO!” and invest your life savings into a …
The Biggest Mistakes Brands Make With Self-Run Affiliate Campaigns Read More
By Alex Cramer Decades ago, when we listened to music on iPods (RIP to a real one) and ordered takeout over the phone, we used social media to tell people who our favorite band was or to share our thoughts …
Why you Need to Optimize Your Brand for Social Commerce Read More
By Alex Cramer In the battle of old vs new, new pretty much always wins, right? New is fun. New is exciting. New is cutting edge and promises fresh experiences and adventures. However, when it comes to your customers, old …
