AdPurp Press Archives
A Guide to Understanding Your Affiliates
Not all affiliates are created equal, and treating them as though they are is one of the most common mistakes brands make when entering the affiliate channel. Understanding your affiliates,…
Advertise Purple Recognizes Top Performers in Cabo San Lucas
Cabo San Lucas…beautiful blue water, white sand beaches and warm tropical sun. It’s the perfect place to relax, stare at the waves or lounge by a pool. In other words,…
Affiliate Marketing vs. Paid Advertising
Quick Summary Affiliate marketing vs. paid advertising – each offers distinct advantages depending on your marketing goals. Affiliate marketing is performance-based and often more cost-effective, but lacks the immediate control…
AdPurp Makes Global Connections at the Affiliate World Conference in Dubai
By Alex Cramer There’s a common phrase that will probably be meaningless to younger generations: “water cooler talk”. We lost a lot during Covid, and while it wasn’t the most…
Why You Need to Optimize Your Brand for Mobile Shopping
By Alex Cramer Willie Sutton was one of the most famous bank robbers in American history. He held up his first bank at the age of seventeen and over a…
Affiliate Management Companies Drive Your Sales
Quick Summary Affiliate management companies help businesses drive sales by connecting them with high-traffic affiliates and optimizing affiliate programs. Through data-driven strategies, ongoing support, and expertise, these agencies increase ROI,…
Rakuten Advertising Names Advertise Purple a Platinum Agency Partner
By Alex Cramer At Advertise Purple we like to win. Breaking our own sales records, driving spectacular growth year-over-year and becoming the premier affiliate marketing agency in the industry is…
Team AdPurp Steps out for a Night at the Movies!
By Alex Cramer Let’s be real. WFH life was fun for a minute. Zoom calls in your PJs, no commute, and never having to clean someone else’s lunch out of…
The Value of Cashback Sites to Your Affiliate Program
By Alex Cramer It’s an odd fact that people love to be scared. That’s why we watch horror movies, go sky diving, ride roller coasters and do all kinds of…
Advertise Purple Named a Fastest Growing Company by Inc. for the Third Year in a Row
By Alex Cramer If you see us desk dancing and bottle poppin’ in the AdPurp offices, its because in the immortal words of Diddy “I thought I told you that…
How Affiliate Marketing Can Fight Cart Abandonment
By Alex Cramer Your cursor hovers over the “Complete Purchase” button. You’re one second away from clicking it when the phone rings, your kid cries, your browser needs an update…
How Live Stream Shopping Will Transform Affiliate Marketing
By Alex Cramer You know what’s cooler than making a billion dollars in sales? Making a billion dollars in sales in less than a day. Sounds impossible right? Even if…
