AdPurp Press Archives
Morgan Stanley Projects Massive Growth in E-Commerce Markets
It’s easy to feel pessimistic these days. From our 401k’s to our crypto wallets to our politics, it feels like everything is crashing down into a negative abyss, with no…
Shopify Continues Aggressive Expansion with New Twitter Deal
By Alex Cramer It’s a strange time for economic news. Interest rates are up, unemployment is down and the stock market has taken investors on a wilder ride than anything…
The Most Important Trends in Social Commerce
By Alex Cramer It took 63 million years for cavemen to evolve into modern man but in e-commerce, sometimes it only takes a few months for the entire market to…
The announcement we’ve all been waiting for…
We’ve been collecting affiliate and campaign performance data for well over a decade and using it to our advantage to generate automated recruitment and optimization recommendations that are backed by…
Podcast Recommendations
For all the steadfast readers who relentlessly read every post on this blog, you’ll remember last week’s book recommendation list. Don’t worry I’m not asking you for a progress update…
DIY Affiliate Program for Beginners
In 2023, affiliate publishers are one of the most lucrative marketing avenues for brands to generate revenue. Since there are all different types of affiliates – major content publishers, influencers,…
Partner Spotlight: Wickfire
By Alex Cramer On the consumer side, online shopping is usually pretty simple. You Google a product you’re interested in, view your options and then do a quick checkout when…
Outsourcing your data analytics could be the most valuable decision your company makes
POV: You’re a business owner reading this article knowing data is the best decision making resource and really good analysis should always be the guiding light for your business strategy.…
Harnessing the Power of Product Reviews
With online shopping and social commerce, today’s consumers are orienting their purchase decisions around the collective advice of thousands of digital sources. From large publishers and niche product review sites…
What Are TM+ Partnerships and Why They Matter
Did you know there are over 8.5 billion Google searches every single day. The scope of the internet is so vast, it’s nearly impossible to make noticeable ripples unless you’re…
