After two years of cancellations and virtual conferences, Affiliate Summit West is now live in Las Vegas and Advertise Purple CFO Jonathan M will be leading our executive team back to the premier conference in the affiliate marketing space.
“We’re in a marketplace that is constantly evolving and advancing,” Jonathan says. “The affiliate market space can look radically different from one year to the next. That’s why it’s essential for us to have a strong leadership team here. We have to stay current on new developments so that we can deliver for our clients.”
In addition to the panels and keynote speakers, Affiliate Summit West serves as one of the largest gatherings of marketers and brands in North America.
“With so many new marketers and brands entering the space, it’s extremely important that we’re able to get facetime with them. We’ve all had enough of zoom calls and virtual meetings. There’s really no substitute for meeting people face to face and having the opportunity to build those relationships.”
This year’s conference will feature a special focus on working with social media websites and influencers, as they have become an increasingly important part of any affiliate marketing strategy.
“More and more, we’re seeing consumers turning to favored influencers before they make a purchasing decision. Understanding how to optimize those relationships across various social platforms is going to be key for any affiliate marketing campaign in 2022,” adds Jonathan.
The key to Advertise Purple’s success is that as our industry has evolved, so have we. Our team works tirelessly to always stay on the cutting edge of new developments, strategies and technologies and our strong presence at Affiliate Summit West is just one of the ways that we’ve been able to remain a leader in our industry for over a decade.