Month: September 2020
AdPurp Profiles: Hong Shi on Moving From Shanghai to LA and Finding a Home at AP
Hong Shi is one of those people who makes the Advertise Purple office environment even better just by her presence. I miss seeing her in the office and I think…
Advertise Purple Prepares For ‘Unprecedented’ Black Friday, Cyber Monday (Part One)
Last year, around this time, like usual, we were highlighting the impending importance of the fourth quarter in e-commerce, with holiday shopping, and specifically Black Friday and Cyber Monday on…
Factors to Consider when Choosing an Affiliate Network
Looking for one or multiple affiliates can take a lot of unnecessary time, money, and energy. That’s why the better alternative would be to work with an intermediary that will…
Popular Affiliate Marketing Myths Debunked
Hiring advertising partners can boost your company’s exposure and sales. As such, you might have heard some rumors about affiliate marketing that may have prevented you from giving it a…
Winter is Coming: 2020 Holiday Tips Any Marketer Must Know
I know, I know. Summer just zipped by and the thought of the holidays hasn’t quite entered into your brain yet. Given 2020, even the concept of it is difficult…
Landing a Job Mid-Pandemic? 8 AdPurp New-Hires on Doing Just That
I don’t need to supply an introduction on 2020 being a crazy year because if you’re reading this, frankly you are almost certainly already well aware. What I will say,…
Network Spotlight: Rakuten Advertising’s Cary Pierce on Affiliate Marketing
I had the distinct pleasure of speaking with Rakuten Advertising’s Agency Services Manager Cary Pierce, who’s based out of Tampa, Florida and was able to discuss working in the field…
Honey & Advertise Purple Guide Clients Out of COVID-19 Trouble – Case Study
Link to full Advertise Purple and Honey collaborative case study March 2020 was a shocking and difficult time for many. Regardless of whether your job security was threatened or taken…
Ad Purp Profiles: Account Director, Eidan Schahaf
The person I interviewed in this piece has long been overdue for a profile, but he’s not one to demand recognition or toot his own horn even while being widely…
Beefed Up International Accounts Team Takes AdPurp’s Global Presence Step Further
It’s no secret that the world has become increasingly globalized and interconnected. Whether you live in Paris, France or Paris, Texas, if you have a WiFi connection, you can access…
Affiliate Spotlight: Q+A with CEO of Finance Blog Money Crashers
As the famous expression goes,” money makes the world go round,” which is why we were super excited to touch base with the site runner for the popular financial blog,…
Teambuilding.com Brings Much Needed Joy & Excitement to Remote Teams
In case you missed it, last week I wrote about some great Work From Home (WFH as we call it in the biz) events that our team had put together…
