Month: December 2019
Inadequate Shipping Speeds Will Be an Online Sales Deal Breaker in 2020
Gone, it seems, are the days of 7-10 day shipping seeming reasonable. Just when you thought you’d adjusted your business model to be able to successfully compete with Amazon, they’ve…
Global E-Commerce Continues Exponential Year Over Year Growth
Happy Holidays everyone! Unless you and your family decided not to do gifts this year, or if you weren’t celebrating the holidays this time around for some other reason, you…
Large Retailers Scramble to Keep Up in New Digital Sales Environment While Nimble Adaptive Companies Shine
Home Depot Inc. reported a 22% increase in online sales for its third fiscal quarter ended November 3, though it didn’t do the breakdown of the exact figures. However, some…
Why Most Publishers Believe ‘Last Click’ Shouldn’t be the Only Commerce Content Attribution Metric
Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering affiliates to work with, it’s…
4 Reasons A.I. in Affiliate Marketing Management is Something to Embrace, Not Fear
At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society. The antiquated view of “robots” working on…
The Future of Advertising
I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of the pioneers working on Madison…
This Study’s Findings Will Make You Rethink Not Having an Affiliate Strategy
When implementing a digital marketing strategy, there are a lot of options to sift through. Just a few channels to consider are email, pay-per-click (PPC), display advertising, social media marketing,…
At Advertise Purple, We Don’t Sacrifice Productivity to Maintain Our Great Office Culture and it Shows
When you are constantly winning awards for your growth and business success, while also being touted as one of the best places to work in the country from a work/life…
Online Retailers Should Be Happy About the U.S.-Mexico-Canada Free Trade Agreement
The United States-Mexico-Canada free trade agreement (aka the USMCA) is expected to be approved by the U.S. House of Representative this year, according to Speaker Nancy Pelosi in a statement…
Why Empowering Your Employees is the Best Perk You Can Offer
At Advertise Purple, we have free lunches every Wednesday. We have numerous happy hours celebrating birthdays, anniversaries, holidays, and the like. We have great health insurance and a great 401k…
11 Ways to Stay Sane This Holiday Shopping Season
Some people get their holiday shopping done in July (read: psychopaths). But for the rest of us, December is a busy time full of advertisements. Everywhere we go, brands compete…
