Industry Happenings
6 Reasons E-Commerce Brands Love Affiliate Marketing
Love is in the air and the allure of affiliate marketing is on our minds. From enhanced brand visibility to driving revenue, affiliate marketing has become a staple in brand…
What is Affiliate Marketing? Definition & Guide
Curious on affiliate marketing and how can it help build your business? We used to be surprised when the first question from a lot of our future clients is “what is…
Prepare your eCommerce brand to grow in 2024
The wave of online shopping continues to surge and its momentum shows no signs of slowing down in 2024. The key to a successful year ahead in the ecommerce space…
Cyber Week 2023 smashes records as new consumer trends emerge
Black Friday and Cyber Monday came and went in a flash, exceeding projections and leaving a trail of record-breaking figures once again. As the five-day shopping frenzy of Cyber Week…
What are verticals and which ones do we work with?
While the dust settles from another record-breaking Black Friday and Cyber Monday season, one question lingers – so which business verticals had the most consumer demand? Was homewares, the long-standing…
Why Are Brands Leaning Towards Performance Marketing Over Traditional Methods?
E-commerce is still in the growth stage of development with new businesses popping up every day increasing the competition and making it ever more important to connect with your target…
Rise of the Robot… Influencer
We all know what it’s like to get catfished. You’re swiping on Tinder and find the one. You get to talking for a few weeks only to find out she’s…
Marketing Trends in 2023
Happy (late) New Year! While we were late to the first ball drop, here is another… the marketing landscape is already shifting and we’re only a month in. Us marketers…
Rising Digital Advertising Prices Push More Brands into Affiliate Marketing
By Alex Cramer You don’t have to watch CNN or read the Wall Street Journal to know that prices are shooting up everywhere. Whether you’re shopping for a new car…
Wall Street Journal Becomes Affiliate Marketing Publisher with the “Buy Side”
By Alex Cramer In news first reported by Axios, The Wall Street Journal, one of America’s most trusted sources for news, has officially launched its own affiliate marketing website, called…
Affiliate Marketing Projected to Grow to $36.9 Billion by 2030
By Alex Cramer In September 2000, a pre-streaming era Netflix offered to sell out to Blockbuster Video for $50 million dollars. Blockbuster’s CEO laughed at the offer. Literally. He thought…
How the Pandemic Changed Affiliate Marketing Forever
By Alex Cramer Do you ever scroll back on your timeline and look at your life from before Covid? Just so you could reflect on a time when you didn’t…
