Month: April 2020
E-Commerce Stocks Get Coronavirus Boost
This is news you want to be careful to celebrate, but also a glimmer of hope in a time of chaos and uncertainty. And hey, good news is much needed…
Ad Purp Profiles: Sr. Project Manager & Office Culture Guru, Marissa ‘Mars’ Valentino
What can I say about Marissa Valentino, better known in the office simply as ‘Mars’? She’s been with the company quite some time and has maintained a leadership presence as…
What E-Commerce Might Look Like After COVID-19
Sure, it’s difficult to imagine a world where things have gone 100% “back to normal” after the past few weeks (has it been years?) of staying home. But what we…
Amazon’s Affiliate Rate Reductions Open Door For Competing Networks
About a week ago, e-commerce behemoth Amazon announced that they’d be slashing publisher commission rates used by their popular affiliate program. These decreases in rates (which on the higher end…
In Wake of COVID-19, Firms Flock to AI Development for Value and Cost-Benefit
Here at Advertise Purple, we’ve kept it somewhat under wraps but are currently in the ‘beta’ development stage of a new A.I. platform. There is plenty of information on its…
How 5G Technology Will Support a Faster, More Reliable Supply Chain
If you’re looking for good news right now, which of course you are, the Wall Street Journal just reported on the rollout of 5G technologies that will soon be available…
Check-In With the ‘Cool Cats and Kittens’ of Ad Purp
Last week, which feels like 8 years ago, we checked in on the dogs of Ad Purp who have been working from home for the past few weeks due to…
Is Proprietary Marketing Technology Still Worth the Investment?
It was in an iPhone ad in 2009 when Apple famously coined the phrase, “there’s an app for that.” Technology, at its core, is designed to make our lives easier.…
Affiliate Spotlight: Jimmy Doheny on Demand.io Providing Revenue Brands Need & Simplicity Consumers Love
As we have been for weeks now, all of us are of course thinking about those affected by the Coronavirus pandemic and we are doing our very best to maintain…
Insight Into Managing Marketing Budgets in Uncertain Times
As a brand, ultimately one of the most important ongoing decisions to make during a difficult economic period is figuring out how to allocate and spend money. It’s simply not…
Ad Purp Profiles: Director of Analytics & Automation, Trinity Novak
We recently highlighted some of the top women at Ad Purp for International Women’s Month, and one of those women is the wonderful Trinity Novak, our Director of Analytics &…
A Necessary WFH Check-In With the Doggos of Ad Purp
There’s no doubt about it. In the United States, with COVID-19 keeping most unessential workers out of the office, there has been a difficult transitional adjustment phase for those of…
