Month: February 2020
Spring & Summer Online Shopping Trends, Including Coronavirus’ Potential Impact
I know it might feel like we already went through this for the holidays, but I’m here to report that capitalism never sleeps. Black Friday feels like it was just…
Everything Merchants Must Know About the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) officially took effect January 1, and it represents the most far-reaching U.S. law giving consumers rights to know what companies know about them. While…
Why Being Ranked as Inc. Magazine’s 42nd Fastest-Growing Private Company in California Means So Much
Advertise Purple has won many prestigious awards throughout the years, but we’re feeling especially proud and grateful for an accolade that came across the wire most recently from Inc. Magazine.…
Affiliate Gets Alley-oop From NBA Star Kawhi Leonard, New Honey Spokesman
A few months ago, we covered PayPal’s historic $4 billion acquisition of shopping and rewards platform Honey. Well, it looks like we’re starting to see some of that money being…
Ad Purp Profiles: Senior Partnerships Manager R.J. Kashare
R.J. Kashare can be found seated right by the front door of Advertise Purple’s HQ in Santa Monica, California. His impact at the company extends much further, though, than being…
Lack of Transparency and Sincerity Plague Declining Influencer Space
When you think of “influencer marketing”, what’s the first thing that comes to mind? If you’re like most people, you’re probably going to immediately jump to vloggers, Instagram models, streaming…
6 Keys For Any Online Marketer to Conquer Valentine’s Day
People (especially single people) have certain opinions about Valentine’s Day. Some are good and some are not quite so good. But regardless, there’s little to no doubt that people are…
WeWork Failed and Experts Criticized Millennial Office Culture. We Disagree.
When it comes to building a successful company your employees will want to work for, there’s a fine line between being culture-driven and doing too much. An opinion piece was…
