Month: August 2020
Culture Counts: Fun and Inventive WFH Events Spice Up Quarantine at AdPurp
Week 9 million in quarantine is going pretty well! It’s late August, so I’m just sweating in my apartment trying to convince my dog that I didn’t get fired and…
In Managing Accounts, Why Multiple Specialists Beat One Generalist
To be clear, there’s no perfect organizational structure that works for each and every ad agency. Depending on who your clients are, what kind of marketing methods you utilize, your…
Advertise Purple Raises $2,620 For Dreamcenter’s LA COVID Relief
Let’s be real, times are tough. I don’t know about you, but my 2020 plans did not involve binge watching every single bad reality TV show in existence, but here…
Affiliate Spotlight: NMPi Case Study and Q+A with Danny Fishbein
Strategic partnerships matter in the agency world. That said, our partnerships team works closely with affiliates of all kinds, recruiting, onboarding, and maintaining relationships with them; with the goal in…
In Weird 2020, We Celebrate 3 Straight Years of Award-Winning Growth
Okay, we know it’s never good to toot your own horn, especially when times are tough. That said, here at Advertise Purple, we are thrilled and grateful to be succeeding…
Causes We Love: Dreamcenter.org
“Love thy neighbor.” Regardless of whether you’re a religious person, I think it’s important to keep in mind one aspect of the ten commandments I personally agree with most. To…
Agency Wars: Affiliate-Only vs. Full Service – 3 Pros and Cons
But do you offer PPC management? No. Well, how about SEO? No. Web design? No. Banner creation? No. Development services? No. Air conditioning service? Let me check…um no. Seems like…
Ad Purp Profiles: Connor Grothe, Account Director
So, off the heels of going through the somewhat dubious process of interviewing myself two weeks ago, it feels only right to get back to profiling people who – for…
Did COVID-19 Save the Outdoor Industry?
No, you’re not imagining things. Yes, all those people you see on social media hiking, biking, camping, fishing, road tripping, and doing other socially distant recreation activities are a part…
Thriving E-Commerce Means Record Shipping Numbers For UPS
It’s difficult to even imagine this current crisis without our e-commerce infrastructure. Whether you’re shopping for necessities or just looking for ways to alleviate stress levels in the middle of…
