Month: July 2019
A Brief History of Affiliate Marketing
What began as a simple referral concept has grown into one of the most performance-driven, scalable channels in digital marketing. Understanding the history of affiliate marketing helps explain why it…
Silicon Beach and Balancing Attractive Startup Culture With Results
Los Angeles and Hollywood, of course, go hand in hand. There’s really no disputing that. One of this summer’s most star-studded blockbusters is focused on LA and called ‘Once Upon…
Ad Purp Profiles: Valerie Silva, Analyst
Valerie Silva, a marketing analyst at Advertise Purple, is a perfect example of someone who takes full ownership of her role and helps those around her succeed. In this piece,…
6 Tips For Training Millennials
Millennials often receive an unfair reputation. Over time, an entire generation has been labeled as disengaged, entitled, or difficult to manage. The reality looks very different when organizations invest in…
Successfully Measuring the ROI of Influencer Marketing
Influencer marketing is one of the hottest channels of the last few years. It’s grown into a multi-million-dollar industry and doesn’t look set to slow down any time soon. Part…
How Searching for the Right Marketing Affiliates Without Help Can Be Like Shopping in the World’s Most Confusing Grocery Store
Affiliate marketing described in the form of a somewhat aggressive (but accurate) analogy based on supermarkets: Imagine a massive fully-stocked supermarket without any labels in the aisles and items presented…
