You know, I gotta say, this is all new to me.
I mean, sure, it’s only my third week here, but it’s a bit more than that. As I’m settling in to write this blog post with my second (ahem, fourth) cup of decaf, it’s dawning on me that I’ve never really understood or been familiar with these awards and their significance.
“What?! You don’t know about these rankings and awards? It can’t be!”
I know, I totally understand your shock, but just hear me out. The best part about being new to something is an almost innate curiosity about everything related. You don’t just want to know more; you want to learn more, read more, and if you’re a writer like me, write more.
In that spirit, what I do know is that Advertise Purple making it onto Inc. 5000’s list of the fastest-growing private companies in California for two years in a row is kind of a big deal. For its second annual regional list, Inc. has handpicked some of the most growth-oriented and successful independent small businesses, and in 2021, we placed 58. Wow.
Growth anytime is something to celebrate, but growth during these times? Truly something else. Given the circumstances, we wondered what the best way to celebrate this was and we came up with one thing — gratitude.
In fact, here’s what Kyle Mitnick, our founder and President, has to say: “This is a humbling award to receive for the second consecutive year. This is, without a doubt, all due to our team’s continued pursuit of excellence in one marketing channel: affiliate. A huge hats-off to all our employees who have continued to grow, excel, and master their craft despite working remotely for almost one full year.
With this laser focus, we’ve unearthed the greatest needs, developing a sound combination of strategic, technical, and automated processes to deliver the absolute best service for our customers.
Having been fully immersed in the support of our state since AdPurp’s inception, this California regional award makes it extra sweet. There are so many spectacular businesses on the list, we’re over the moon to be in their company.”
Over the moon is 100% right. We’re tremendously grateful not only for our placement on this list but for the growth that made it possible. We attribute our own to the trinity of expertise in a sole marketing channel, our amazing team and their development, and innovation. We wouldn’t be here without them.
Kyle mentions that receiving awards like this one makes the commitment to our craft and the long hours entirely worth it. He says growth isn’t the most comfortable route, but we wouldn’t have it any other way.
As we continue to move through the year, this award in tow, we’re going to keep doing just the same. Honing our affiliate management offering, doubling down in tech and automation to grow even more customers for our incredible clients, and winning together. They grow, then we grow.
Was that ending as cheesy as it seemed? I hope not. Cheers everyone!