December 3, 2021

Why Your Small Business Needs Affiliate Marketing

Cash. Cabbage. Moola. Dough. Green. There are a million different names for one simple truth: your business needs money to survive, and you need to make sales if you’re going to get money.

Maybe your small business is thriving or maybe you’re struggling to make your quotas, but either way, you always need more.

Now you’ve probably already tried traditional advertising, promotions, discounts and even one of those giant, neon green, inflatable tube guys, but if you haven’t tried affiliate marketing then you’re letting one of the best methods to boost your sales slide right by you.

And if you’re still not convinced, here are three more reasons why your small business needs a strong affiliate marketing campaign.

Build Credibility

You might know that you have a superior product, but how does your customer? Establishing affiliate relationships with websites and influencers that have a high level of credibility in your marketplace is a key step to generating sales. Reviews from trusted websites carry far more weight with your potential customers than any commercial or ad you can buy.

According to a 2021 study by BizRate Insights, 55% of consumers read at least 4 online reviews before trying a new product or service. So if they’re not reading about yours, then that means that they’re probably not buying it.


From commercials to billboards, to web ads, marketing is expensive, and there’s no guarantee that you’ll get any kind of return on your investment. Google is happy to keep your money, whether you make any sales through their ads or not.

Affiliate marketing on the other hand is performance-based. Commission structures that you create mean that you don’t pay anything until your affiliate makes a sale. So if your affiliates aren’t performing the way you need them to, you lose nothing.

Grow Your SEO

A strong SEO plan is essential to the growth of your business because being a top link in a Google search can potentially be worth millions of dollars in sales. One of the most important methods that Google uses to rank web pages is to count the number of websites that link back to yours.

A strong network of high-quality affiliates that link to your brand will drive up your rankings in Google searches. Additionally, sharing the content that those affiliates create for you will also have a positive impact on your rankings, especially if it’s shared by the affiliates’ audience. 

And in case you’re still not convinced, just consider that according to a study by Mediakix, over 81% of brands have some kind of affiliate marketing campaign. So even if you aren’t using affiliate marketing, your competitors definitely are.


Are you getting started in affiliate marketing or looking to improve your current program?

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