Sometimes the truth is hard to handle. My most recent difficult-to-swallow truth was the review of my ‘quarantine chic’ hairstyle. I was shooting for a surfer on top, business on the sides, and, what turned out to be, according to my wife, “duck dynasty in the back.” Ya..so that didn’t work out too well. Give me a break; how was I supposed to know Amazon clippers would be child size.
But, I digress. Let’s move on to a truth that is easier to digest: the results of our 2021 customer survey.
Issued through a third party, we have sampled our customer base to get to the bottom of satisfaction levels; the good, the bad, the ugly. Because without truly understanding how our customers view the service we provide, we’re not honoring a core tenant of the business: data-driven success.
Sure, look around at other aspects of the business, and data-driven decisions are in abundance! Over $1.6 billion in transaction data logged under management, 135k affiliates worked with, 52,667 campaigns successfully deployed, and so on. We have our ducks in a row when it comes to making strategic, performance-based decisions to grow customer accounts.
But what about the soft subjects? The feelings? Well, we now have that too. Because at the end of the day, the decimals and percentages can only take you so far. The customer relationships and positive responses make the countless nights of burning the midnight oil on campaigns well worth it.
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