2020 was, to say the least, an unexpected and challenging year. With more change, discomfort, and uncertainty packed into an eight-month window than the last fifty-year block, I am surprised anyone is around to read this article.
When COVID began saturating both media and hospitals in late February 2020, what we here refer to as ‘Impact Week,’ the AdPurp crew took the same steps that most businesses did: cleared out the office per the Los Angeles health department mandate, sat down at our new home offices, and fastened our seat belts. Although what proceeded to roll out over the next 11 months (and counting) has been a constant rollercoaster of highs and lows, we have continued to strive to do what our agency does best: facilitate growth for our customers.
In addition to client growth, which, if you’re an avid reader of our content, is a core tenant of our business, we have some serious values within the confines of our virtual office space. Number one: employee health & satisfaction. Number two: community assistance. During COVID, these were at the front of our minds, and we made concerted efforts to address them weekly. So although we walked side by side with other businesses during the early rounds of COVID, we slowly began to break away from the pack.
According to our Director of Technology, Rowland Hazard, who organized and authored the whitepaper: “The core of our business has always been driving value and positive ROI for our clients via a combination of strong affiliate relationships and proven growth strategies, however, 2020 represented an opportunity for us to further invest in our success via technology. The Purply platform has revolutionized every aspect of our agency and enables us to provide the best possible service to 100% of our clients. Purply plus the extremely talented team at Advertise Purple have us set up for another record-breaking year, and most likely the best one yet.”
AdPurp closed 2020 with a YoY 35.3% increase in employee headcount, record-shattering growth stats for our brands, and, what I am most proud of, over $20,000.00+ in AdPurp team donations to community relief initiatives surrounding COVID.
Now that the dust has settled on 2020, let’s dive into the annual review. Keep in mind, this is not just a recap of individual client or affiliate partner success, but also of vertical-wide trends, growing business units, and exciting affiliates who closed the year in formidable fashion.